What Is Branded Content?
Brand content advertising is an organic combination of the core DNA attributes of the brand and the DNA attributes of the content products. It displays the core attributes of the brand in an optimally matched advertising form. It reaches the target population through content products such as movies and TV shows. Brand content advertising follows the brand. The rationality of connotation and plot integration, as well as the consistency of the target audience of the brand and the locked character in the play, and other principles, achieve the effect of spreading the noise and ubiquitousness.
Brand Content Advertising
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- Chinese name
- Brand Content Advertising
- Foreign name
- Branded Content
- Origin of Concept
- United States
- Meaning
- Integrating the core of the brand with content products
- Brand content advertising is an organic combination of the core DNA attributes of the brand and the DNA attributes of the content products. It displays the core attributes of the brand in an optimally matched advertising form. It reaches the target population through content products such as movies and TV shows. Brand content advertising follows the brand. The rationality of connotation and plot integration, as well as the consistency of the target audience of the brand and the locked character in the play, and other principles, achieve the effect of spreading the noise and ubiquitousness.
- Branded Content (Branded Content): The concept originated in the United States and is often referred to as implanted advertising or entertainment content marketing in China, but these concepts are actually different.