What is it-brand?

Co-randing is a business strategy that involves creating a type of work relationship between two or more brands. In some cases, applications of this type of brand are related to creating different brands in the same company. Other times, the co -founder is aimed at creating a connection between two established brands that are owned and produced by two different companies. This type of relationship can then be used to jointly launch the market of both products to the same consumer and effectively attract loyal customers of one product to another. For example, a producer of a particular ice cream brand can work with a manufacturer of a particular soft drink to attract consumers to buy both products as a way to create a perfect ice cream.

The connection between products that can somehow cooperate is a promotional strategy that has led to various innovations in cooperation. Soup companies paired with milk manufacturers to stimulate the creation of the sidesClass decreases with dried soup mixtures and sour cream. Fast food chains have created ongoing promotional campaigns that draw attention to the availability of specific soft drinks. Even furniture manufacturers sometimes decide to use a common brand strategy by connecting with home -made textiles such as carpets and curtains. In all cases, the aim is to combine two brands in consumers' minds in such a way that the sale of each brand will increase significantly.

, together with this type of joint activity of a common enterprise, the same general principle can be used within one company. Common brands of the same company may include a process in which business Creates two or more brands that are sold in its retail stores, but they seem to be products by different companies. Sometimes it is done to circumvent the perception of some consumers who store or household brands are lower in order to name branded products.As an example, the supermarket may carry two apparently different brands of canned green beans when in fact the supermarket chain owns both brands

fast food chains also began to use co -founder and sharing of retail space. By using a common placement within the strategy, both chains can share devices such as canteens and help minimize some of their common business expenses. At the same time, they attract customers who enjoy the ability to order food from two different offers below the same roof, which increases the possibility of choosing customers' groups rather than a chain separately.

Co-randing can take place at a local level or include two or more national brands. This can even use this type of brand strategy at international level. Electronics and telecommunications companies are increasingly using this type of marketing approach, which allows you to associate resources and address consumers that would otherwise never be a brandThey didn't care.