What is the comparative advertisement?
Comparative advertising is an advertising and marketing strategy that includes a direct comparison of specific products that compete on the market. The aim is to prove that one product is somehow lower than the other product, thereby attracting the consumer to buying an apparently better product. In addition to using various goods and services for sale, comparative advertising is sometimes used in political campaigns.
Many different types of main industries use comparative advertising. This particular advertising technique has been used to demonstrate how one brand of bleach leaves the garment whiter than the other, and how one gasoline brand contains ingredients that extend the life of the engine and the main competitor does not. There were even examples where this approach would draw on information in a public domain to compare between specific brands and vehicles sold by different car manufacturers. Airlines sometimes compare their service records and extent of the on -board sunsA rib with a competitor as a means for customers to leave the competition. In all cases, emphasis is on why the consumer should choose one product before another.
The actual comparative process must rely on the use of verifiable data that support the claims in the ad. For example, if a non -alcoholic beverage company claims that more people prefer their product's taste over a similar product sold by another company, they must set up this entitlement to the data collected during the actual comparison of the consumer's taste. Similarly, if a politician wants to compare his attitude to key questions with previous opponents' events, the contrast must be made by comparing the actual records of the public service of both politicians.
Comparison of advertising differs from a similar approach known as parodic advertising. In the comparative approach are used PThe real products that are on the market. With the parody strategy, the advertiser will compare his products with some type of unidentified generic product, sometimes referred to as "brand X." The idea of a parody approach is to express the idea that most other products of the same type are the same, while the product offered advertiser is obviously better.