What Is Corporate Image Management?

Corporate image management is a modern management that aims to strengthen internal quality and external image, comprehensively improve the internal quality and external performance of the enterprise, and thereby improve its overall market performance.

Corporate image management

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Corporate image management is a modern management that aims to strengthen internal quality and external image, comprehensively improve the internal quality and external performance of the enterprise, and thereby improve its overall market performance.

Chinese name

Corporate image management

Concept

Strong internal quality and external image

importance

Management positioning, seizing market opportunities, etc.

Management direction

Color enhances image, beauty raises salary, etc.

Corporate image management is a modern management that aims to strengthen internal quality and external image, comprehensively improve the internal quality and external performance of the enterprise, and thereby improve its overall market performance. It is an all-round management of all aspects of the enterprise. The content of corporate image management is very extensive, but it mainly involves the overall corporate image, total quality management, product image management, environmental image management, employee image management, and social image management. The overall corporate image management is the soul and beacon of corporate image management. It is the overall value standard and behavior standard determined by the decision maker of the enterprise based on the company's long-term development strategy and on the basis of the company's current situation investigation, public investigation and market investigation , Quality standards, market positioning, and personality characteristics are formed by a high degree of generalization. Once determined, they should become the guide and norm of all management activities.

More and more companies have gradually realized the importance of training: through training, they can train their own talents, so that enterprises can obtain the self-renewal ability of human resources, and achieve self-transcendence from excellent to excellent. The competition of enterprises is the competition of talents in the final analysis. In a sense, it is mainly reflected in the competition of enterprise training.

Scientific and perfect internal training can bring systematic modern management knowledge and skills to the enterprise, and can also bring "high return" to the enterprise. Such returns can be mainly reflected in: making the company more cohesive, strengthening the loyalty of the employees, improving the professional skills of the employees, and harmonizing the relationships between employees

1. Improve your overall staff image etiquette, corporate image management positioning, and seize market opportunities .

Shopping malls are like battlefields. Only "preemptive strike" can succeed in one fell swoop! And in this competitive environment where "smoke smoke" cannot be seen, how to seize market opportunities, seize opportunities, and plan business negotiations? Improving corporate image through national enterprise training is the key! A good image can make your business more concerned, a good image can make your business more opportunities, and a good business image can be invincible in the competition. Promote your status in domestic brands.

2. The journey of a thousand miles begins with one step, a century-old brand, and an image !

The competition in the 21st century is the competition of corporate image and brand. Only by building a competitive brand can the long-term benefits of "Eternal Evergreen" be obtained, and the corporate image is the foundation and guarantee for establishing a corporate brand. Improve employees' passion and self-confidence and improve work efficiency.

3. Employees' work enthusiasm is the basic guarantee for enterprises to improve efficiency.

Through corporate training, we can create a unified and perfect professional image for employees, and instill employees 'connotation of corporate culture in a subtle way to enhance employees' sense of belonging, loyalty and cohesion. In this way, employees can work positively and enthusiastically, effectively improving work efficiency.

4. Improve service quality and win more customers.

Perfect service is an important means for the core competition and differentiation of modern enterprises. Good service is an effective way to reduce customer churn and win more new customers, and to provide good services to promote the continuous growth of corporate profits. Enterprise training through the image management and etiquette training of employees, so as to leave a professional image for customers, improve service quality and win more customers.

1. TPO dress and makeup rules

People are money! How important it is to build good interpersonal relationships in an age of complexity and information. And personal image is an important sign to open relationships! Having your own Sri Lankan image consultant abroad is a social issue that many workplace professionals must have. A good personal image allows you to be comfortable and attractive in the workplace!

2. Color enhances image, beautiful raises salary

The best visual impact of a corporate image is its color! Just as everyone has their own color, each company has its own color. Based on the "Four Seasons Color Theory" combined with corporate colors and individual colors of employees, we create a unified and individualized enterprise, employee image, and enhance the overall strength of the enterprise.

3. Create the perfect professional image

A career is a process of continuous breakthrough and continuous improvement! People with a perfect professional image are 1.5 times more likely to succeed than ordinary people, and 4 times as bad as those with a bad professional image, so successful dressing is what this course teaches us.

4. Business dress strategy for senior executives

In the global economic era, more and more companies must cooperate with more international partners. The internationalization of corporate image and the dress of high-level corporate personnel should also be internationalized! Having a Sri Lankan image consultant abroad is a fast way for many senior executives to improve their business dressing and success image!

5. Professional image building of corporate sales staff

Complicated products, changing promotional methods, pervasive promotional staff, the competitive situation you are fighting for, and more and more distrust have made enterprises and sales staff rack their brains and be exhausted. How many sales people show a trustworthy and professional image? More of a uniform dark suit and tie.