What is your own publishing?

own publishing is a tool used to create and strengthen the brand loyalty. This includes media production, such as magazines, videos, newspapers and brochures that were aimed at appealing to a very specific audience and type of consumer. One of the best examples of your own publishing is the magazine for flight, a publication created with an explicit purpose of focusing on people using a particular airline. Flight magazine is also one of the oldest examples of using the publication adapted to the media in marketing.

This type of marketing is not advertising. In fact, his own publishing goes out of the way to ensure that he is not perceived as advertising, so when people are exposed to him, they consider it a trustworthy, informative and useful source. It is usually an information or editorial nature. For example, in a flight magazine, people can find recommendations for food, travel reviews and other content related to the airline without specific mentions airlines.

manyThe company uses its own publishing to maintain existing customers. For example, an automobile company could broadcast periodic magazines to people who buy their cars, provide information that could be useful, and remind customers that they are valuable and considered important by the company. These materials are also used to obtain new customers. For example, a food product manufacturer could publish a magazine provided free of charge in grocery stores in the hope that the company and its products will arouse interest.

The design of its own publication is done with extreme care. Every media works produced have to cope with lifestyle, brand and marketing of society -related values ​​and strengthen consumers' trust and faith. For example, luxury cars would not publish the content promoting a modest lifestyle, because it runs the basic values ​​of society.Similarly, the producer of family films would focus on their own publishing that strengthened family values.

Sometimes people use the term "own publishing" to reference to a publication adapted to works, such as books on poetry or class readers, sometimes known as "Vanity Publishing". More precisely, known as "self-collection", this type of publishing involves taking over the material that someone has prepared and publication for sale to a limited market. The difference between self-publishing and self-publishing is that individuals who are interested in promoting and distributing their own work use self-collection, while companies have focused on brand recognition and loyalty to customers are involved in their own publication.