What is customers' intelligence?
Customer Intelligence is a term used to describe the process of collecting data about one's customers and using information obtained on a business plan. Knowledge of their customers is a very important part of business; If business offers products and services that people are not interested in, the company usually fails. Customer intelligence analysis can be as simple as determining the general demography of the area or as complicated as analyzing the telephone interaction and email for keywords and phrases that reveal some information about what customers want. The Company can use this information to specifically satisfy its business plan for the desire of people trying to sell their goods and services. Customer news is one of the important aspects of customer relationship manager. Without knowledge of one's customers, it is not possible to effectively adjust the business plan to better serve these customers. Customer intelligence is also related to strategic decision -making, other important tradehim with a concept. Strategic decision -making involves collecting as much information about someone's customer base and about one's sources to make a more efficient decision that will better please the customer.
businesses use many methods to collect customer intelligence. Initially, it is usually important to collect basic information about one's customers such as geographical information, age and gender. This information is then added to the transactions that different groups with the company create; In this way, products and services can be focused on those who want them most. Surveys or mysterious shopping can also be used to collect multi -information about customers and public opinion concerning a company or product. Companies also seek to collect information about customers of their competitors to try to figure out how to get customers of their competitorsto buy from their company.
On the Internet, a large number of customers are collected. Companies carefully monitor their website to find out what customers are interested in and what they never use. Businesses sometimes also use e-mail surveys that give customers a chance to directly tell what they want from the company. Companies sometimes even use complex programs that analyze keywords and phrases used in customers; These keywords and phrases can be used to assess the customer's interest in different products and services.