What Is Customer Intelligence?

Customer intelligence is a collection of concepts, methods, processes, and software that innovates and uses customer knowledge to help companies improve their decision-making capabilities to optimize customer relationships and overall operational capabilities.

Customer Intelligence

(A collection of decision-making capabilities, etc. that use customer knowledge to optimize customer relationships)

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Customer intelligence is

Customer intelligence can be understood from the following five aspects.

1. The theoretical basis is the guiding basis for enterprises to take decisions on customers. This includes both theories and methods of enterprise analysis and treatment of customers, and value analysis from the perspective of customers and enterprises. Through customer classification, customer behavior analysis, market forecast analysis, etc., the purpose of scientific and rational decision-making is achieved.

2. The information system level , also known as the physical foundation of the customer intelligence system (CI system), is represented by software tools with powerful decision analysis functions and a CRM-oriented information system platform.

3. The level of data analysis is a series of algorithms, tools or models. First obtain high-quality data or information related to the topic of interest, and then automatically or manually participate in the use of algorithms, tools or models with analysis functions to help companies analyze information, draw conclusions, form hypotheses, and verify hypotheses.

4. The level of knowledge discovery , like the level of data analysis, is a series of algorithms, tools or models. Turn data into information, and then through discovery, turn information into knowledge, or directly turn information into knowledge.

5. At the strategic level , apply information or knowledge to improve decision-making and operational capabilities, and enterprise modeling. The strategic level of customer intelligence is a collection of concepts, methods, and processes that leverage information from multiple data sources and apply experience and assumptions to improve business decision-making capabilities. It provides knowledge for various personnel throughout the enterprise through data acquisition, management, and analysis to improve the company's ability to make strategic and tactical decisions.

In short, the goal of customer intelligence is to transform the information held by the enterprise into a competitive advantage, and improve the decision-making ability, efficiency and accuracy of the enterprise. To accomplish this goal, customer intelligence must have algorithms, models, and processes that enable data analysis to knowledge discovery. The subject matter of decision making is broad and universal.