What is the customer's intimacy?
The customer's intimacy is to cultivate customer relationships to feel as if they are in a partnership with a supplier rather than in a clean business order. Companies do this through communication adapted to the needs of the customer and marketing campaigns that create a sense of connection with companies and products. This concept increased to importance at the age of 90, because many companies have become part of their business strategy. The social media in the 21st century facilitated the customer's intimacy and also increased the expectations of consumers in terms of communication with companies. They can offer their customers a number of benefits and services; For example, the department store has personal shoppers, storage space, free delivery, children's care and other offers so that its customers feel like guests. This increases customer loyalty because the customer first turns to this department store and remembers adapted and personal treatment. These customers can recommend the store to others and create a connection string.
In the intimacy of customers, companies also maintain the communication lines open. They have hot lines and other instant contact services and can offer services beyond the basic responses to customer needs. For example, credit cards could offer road aid to premium members. Some customer intimacy strategies also create a sense of group connection through premium services and elite membership. Customers in the inner circle access other benefits and, as a result, feel more connected with society.
Social media enable companies to communicate directly with customers and promote the customer's intimacy. They can engage in activities such as reaction reviews, good or bad, their products. They can also organize competitions, encourage user feedback and create online spaces for customers to join each other. Many companies work with specialAlistou on social media, which can help invent a suitable strategy for the needs of society.
The aim of the customer's intimacy is to build a faithful relationship of clients for a lifetime. The consumer will prefer to choose the products and services of this company, if possible, along with the products of the company's business partners. Customers can also talk about their loyalty with friends and family and attract new customers through the company reviews and its offers. This can enable companies to build a strong customer base.