What is digital marketing?

Using different digital media, digital marketing is a form of advertising focused on those who use any type of new media source. The concept of digital marketing is to take advantage of a huge number of media, such as radio, television, internet and mobile devices to display a certain demographic product or service, with special emphasis on brand marketing. The use of only one or a combination of these resources allows greater customer involvement in time and more cost -effective than other forms of marketing, such as newspapers or magazines. In addition, different types of marketing available to this industry enable better access to targeting and basically provide brand consumers that correspond to its specific interest, rather than extensive advertising plans that focus on the whole audience. Digital marketing can guarantee a better return on investment than old media.

A unique aspect of advertising on digital media is the fact that to achieve its goals only does not rely on onea form of marketing. Strategies can cut the media and cooperate on the provision of consumer different takeover of the same product. For example, an automobile company can use a combination of text messages sent via mobile phones, banner ads on the website and large outdoor digital billboards to announce the release of the product. All these techniques can be planned simultaneously, making the announcement much more media events than simply place advertising in the mail.

According to industry, there are two different forms of digital marketing: Push and Pull methods. The PUSH methodology uses the concept of direct marketing for consumers through some digital medium. Traders are pushing a report to a consumer to focus on a specific demographic group and easily monitor for later analysis. The method of pulling on the Oanda, includes consumers looking for information. Although it has limited monitoring potential, it allows very cost -effective advertising kampathem that use consumer desires for information rather than forced marketing techniques.

The very prevailing advantage has digital marketing and other forms of advertising, the concept of geological focus or geo-marketing. This makes the use of the Internet and mobile devices working with the push advertising method. Traders can basically choose a specific geographical position of IP addresses to focus on a certain advertisement. For example, if someone encounters a travel website, they may have banner ads that show information about hotels in its area.