What Is Digital Marketing?

Digital marketing is the practice of using digital communication channels to promote products and services, so as to communicate with consumers in a timely, relevant, customized and cost-saving manner. ^[1] Digital marketing includes many technologies and practices in Internet marketing (Internet marketing). The scope of digital marketing should be more extensive, including many other communication channels that do not require the Internet, such as non-network channels, such as: TV, radio, text messages, etc., or online channels, such as: community media, electronic advertising, banner advertising, etc. ^[2]

The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology, and digital interactive media to achieve marketing goals. Digital marketing will take advantage of advanced

The Internet has fundamentally changed our society. Free access to information improves the ability to access education worldwide and presents new challenges to the idea of intellectual property. Consumers buy any goods or services at the click of a button. Competition in the retail industry intensifies and prices eventually fall. The rise of social networks has made it easier for individuals and businesses to connect with each other, leading to unprecedented opportunities for advertising. So how can digital marketing services help your website?

Improve search engine

SES (SearchEngineServices) is a search engine service, and everyone uses a search engine on the Internet. All information stored online, it is a regional job to sort through it to retrieve what exactly the user wants, and what information is the best choice and reward. Make sure you have a digital marketing plan near the top of the page that can help you share terms related to potential customer searches when successful. A small investment in search engine optimization (SEO) can pay off quickly and slowly as more and more customers come to your site. SEO is a way to use search engine search rules to improve the ranking of the target website in relevant search engines. ^[4]

The theoretical basis of digital marketing is extended from the DuPont analysis in financial management.

Integration: Tight integration between the front and back office is achieved, and this integration is the basis for quickly responding to the personalized needs of customers. It can achieve everything from product information to collection and after-sales service, so it is also a full-scale marketing channel. On the other hand, enterprises can use the Internet to carry out unified design, planning and coordinated implementation of different communication and marketing activities to avoid the negative impact of inconsistencies in different communication.

Personalized service: Digital marketing provides personalized products according to the needs of customers. It can also track the sales habits and hobbies of each customer and recommend related products. Promotion on the Internet is a low-cost and user-friendly marketing method.

Richer product information: The Internet can provide detailed specifications, technical indicators, warranty information, usage methods, etc. of current products, and even provide answers to common questions. Users can easily find products, prices, brands, etc. via the Internet.

Larger choice: Digital marketing will not be limited by shelves and inventory, providing a huge ballroom for product display and sales, enabling customers to provide almost unlimited choices.

Lower cost advantage: Publishing information online has a limited cost. Selling the product directly to consumers can shorten the distribution process. Anyone can obtain the information independently and expand the sales scope. This can save promotional costs and reduce Cost makes the product price competitive. Most of the customers who came to visit were interested in such products, and the audience was accurate, which avoided many useless information transfers and saved costs. You can also adjust the amount of inventory according to the order situation, reducing inventory costs.

More flexible markets: The types, prices, and marketing methods of marketing products can be adjusted in time according to customer needs, the competitive environment, or inventory conditions. The network can exceed the scope of time and space and multimedia sound and light functions, and it can play the innovation of marketing personnel.

Digital marketing also has the characteristics of multimedia, time and space, interactive, anthropomorphic, advanced, efficient, and economical. Due to the use of various attributes of digital products, digital marketing has added many new characteristics on the basis of transforming traditional marketing methods.

Based on the above characteristics, digital marketing has many unprecedented competitive advantages: it can integrate various marketing activities such as product descriptions, promotions, customer opinion surveys, advertising, public relations, and customer service, and conduct one-to-one communication to truly achieve marketing. The overall effect pursued by the combination. These marketing activities are not limited by time and place. They integrate text, sound, video, web and audio-visual, display in dynamic or static mode, and can quickly and easily update data. At the same time, consumers can repeatedly go online to browse and query. The combination of these functions is equivalent to creating countless dealers and

E-commerce marketing

In recent years, with the rapid development of the Internet and mobile commerce, the importance of e-commerce has become increasingly prominent. Many companies have begun to set up e-commerce departments and set up their own websites to carry out e-commerce and online marketing. However, new problems have arisen in front of enterprises and industries, that is, how to promote their own enterprises and products on the network at low cost, high efficiency, and large scale? How to effectively convert customer click-through rates into transaction rates? How to effectively and accurately control corporate marketing costs? How to make the company's marketing promotion strategy well confidential to its peers and competitors? This series of questions has led many companies to turn their attention to digital marketing platforms.

Enterprises should adopt precise digital marketing solutions. Based on digital marketing, marketers can sort intent customers on the basis of effective search for customer resources, and issue personalized email messages or short message services to various types of customers. All emails and text messages can use HTML code to write beautiful and personalized webpages, add hyperlinks to related information, and link tracking, allowing marketers to determine the success rate of advertising, and the recipient s attention to emails and products. degree. Marketers can use the customer s attention to determine the positioning of the next email or message. This is a precise positioning. Digital marketing is to ensure that the most suitable customers receive the most personalized messages prepared by marketers for him at the most suitable time. In this case, the published email s relative auction rankings have reduced marketing costs and are controllable and manageable. For mass emails, as long as the emails belong to high-quality articles, contain high-quality information, and are published to the intended customers mailboxes with permission In China, it will also greatly improve the corporate image and website visits. In addition, digital marketing, which realizes one-to-one exclusive marketing between enterprises and customers, has high accuracy, and is less likely to be detected and imitated by competitors.