What is the marketing of a direct reaction?

Marketing marketing is an advertisement that requires an immediate response of the audience. Advertising usually asks the audience to respond by telephone, internet or response to the card. This type of marketing technology is often used when the product has limited distribution options and the best way to sell it is through a direct playground. Success with direct reactions over time can be used to obtain a retail placement for a unique product that has no competition or a way to prove demand. It brings up consumers and attempts to influence the decision on the purchase that will be made at a certain point in the future. For example, when a person monitors advertising, the trader fears that he has attracted his attention and impressed certain features and benefits that distinguish the product from the competition. We hope that the next shopping will remember advertising and buy a product.

Marketing of direct reactions represents the same type of information as in common marketing, with the addition of an immediate call to action. Advertisement belowIt is a specific consumer request to do something to contact the company at the end of the field. Advertising of direct reactions usually has four parts. It represents product information, specifies an offer and calls for action and asks the audience to do something proactive in response to advertising. Finally, it provides resources to answer, usually by phone, mail or via the Internet.

The most visible example of marketing of direct response in action is Infomercial. This type of television advertising is a product and asks the audience to make an immediate purchase of a free number at the end of the presentation. Direct marketing vehicles, such as Infomercial, Work Best with unique inventions that can be easily demonstrated and supported.

Another common example of direct reactions marketing is advertising used by many non -profit organizations to raise money. Part of the fundraising for charity causes is the presentation of the need and an immediate measure in the form of gifts. For example, the organization of the DemThey combined an infomeric format with a typical charity playground and created a direct reaction vehicle that visually represents the situation of children and asks for an immediate obligation.

It is important to understand the difference between direct marketing and direct marketing. Both terms are not interchangeable, although in some cases they are incorrectly replaced. Direct marketing is a marketing that addresses consumers without passing a mediator as a retailer. An example is Direct Mail, where the company sends an advertising partner directly to the person's mailbox. Marketing of direct reaction is a type of direct marketing, but not all direct marketing requires a direct reaction.