What is dripping marketing?

Drip Marketing is a marketing strategy where businesses maintain constant contact with potential, current or past clients to watch future sales. With this type of marketing, the result of each communication attempt is not foreseen as much as the cumulative effect of all communication efforts together. This strategy is particularly useful for businesses when customers are not ready to make a purchase in the near future, but the company does not want to lose this potential sales. Grapping marketing requires to sell a solid database of people, a strong range of marketing messages and a continuous contact with those in the database. This database usually includes contact information of potential customers who have asked about the services of the company, recommendations and current clients in the past. The database should include only people who have a real intestance in the company's products or services can be ignored by the DRIP marketing campaign. Merchants should ignore offers to buy lists of clients or databases for MARoking dripping, because these names may not be collected legally, so people on them will be unlikely to be receptive to marketing efforts.

Marketing messages should be adapted as many to each person in the database. The more personalized the message is, the more likely the customer is open to future communication with the store. Droping marketing may include a combination of messages such as letters, short e -mail blarbs or long articles. It is not an immediate sale, but to remember the customer of the company's name when he finally decides to make a purchase. Traders should avoid strong packets of advertising and jargon, because these types of communication are most likely ignored.

Communication consistently with potential customers is the main objective of drip marketing. This does not mean that in the database he sends e-mail every day, weekly or monthly. INDepending on the nature of business, traders should carefully determine what can be considered excessive. If the database members are generally locked in one or two -year contracts with competitors, quarterly communication will be sufficient. Sending too many e -mails can lead to future communication is ignored or marked as spam.