What is family packaging?
Despite its name, family packaging has nothing to do with people's families. Instead, it means that products in the same brand have a similar type of visual cover. This helps consumers to recognize products on the shelf and also helps them quickly assign the properties to each product based on previous brand experience. Family packaging elements, such as color and formula, are generally carefully selected by packaging designers to make the products most accessible for potential customers. For example, grocery store customers can look at thousands of different products during a shopping trip. Many decisions are secondary because people generally do not have time to check all options individually. The brand is a promise of a specific quality or value for the customer, and if the customer recognizes the brand he likes on the shelf, it is a product that can choose over other, unused choices.
For example, potato chips come in many different brands. Some successful brands have decided on the OCamily recognizable family packaging, for example in high tubes. The customer who has tried and approved this product variation can easily be seen on the shelf of the supermarkets with other variations of this brand. It can choose a related product in front of other brands of potato chips, because the connection with the first experience of chips was pleasant and suitable for its purposes.
signs that contain diverse products also tend to use family packaging. For example, a specific type of face cream does not have to share any practical features with a nail polish remover, but a supermarket shopper will still combine previous experience with face cream with the potential usefulness of the remover. Advertising can also add brand perception, and if the face is expensive to the market, the nail polish remover can also be considered a quality luxury product.
On the contrary, family packaging that gives the impression that products are the value for money can also be directedAT Customers in their direction when they choose cheaper products. Colors, patterns and materials are important in expressing the impression of quality and relative kindness of the product set. Although it may vary by country and even by brand, an ordinary family package in cheap material such as thin plastic can tell the customer that many products are cheap. Colors such as deep purple, boxes with embossed or containers with heavy glass pot, on the other hand, can signal quality and luxury.
, as well as food products, family packaging is a feature of all commercial products, large or small. For example, a particular brand of construction machines can have all the same coating and decorative functions as each other, so that the customer can use previous experiences to assess the quality of individual machines. A company with good reputation and good products can benefit from a family pack, but it may sometimes bounce off when the consumer has a bad experience with one brand of brand, although othersProducts in the range are of better quality because the customer does not have to buy them as a result.