What is guerrilla marketing?

Guerrilla Marketing is a form of marketing that relies on the use of innovative, unexpected and unpredictable techniques to familiarize people with a brand or concept. The aim is to get an exhibition by being unusual and attracting buzzing and discussing the way. This style of marketing is very suitable for small businesses and companies with limited advertising budgets, although the main corporations around the world have also participated in guerrilla marketing campaigns, some of which were very successful. Levinson submitted a number of guerrilla marketing principles in his book and triggered enthusiasm for this trend, further improved it in other books, articles and workshops. At the beginning of 2000, guerrilla marketing became so common that it was common.

This type of marketing can occur anywhere. At conventional places such as billboards, magazines and television, Guerrilla Marketing often involves using an unpredictable or bizarre device such as unusually shaped BillboarD, special advertising for magazine or video advertising that does not follow a normal formula. Sometimes the advertised product can be covered and forces people to engage in advertising and do some research to find out what is happening. This, in turn, creates buzzing when people discuss ads, so ads become a catalyst for introducing new people with a brand.

viral marketing tricks are another technique of guerrilla marketing and may include anything from carefully deployed web videos that cause conversation to print templates on sidewalks in large cities to draw attention to the brand. Any kind of advertising technique, which is new, fresh and distinctive, can be considered guerrilla marketing, especially if it evokes discussion, comment or even controversy. Many tactics used are also cheap, which can appeal to a company with a limited budget for advertising.

How would this term callHe has stood up, this form of advertising includes a very flexible approach to marketing, which is more like shelling rather than opening an open war. Instead of plastering the media with ads to force consumers to recognize the brand, the guerrilla trader relies on secrecy and smart tactics to make people interested and engage. These campaigns are very unforgettable; For example, few people remember basic print advertising for famous soft drinks, but many consumers remember guerrilla marketing campaigns that create controversy or intense interest.