What is the impact of advertising?
Impact advertising is a type of advertising that, as the name suggests, seeks to have an immediate and unforgettable impact on the viewer. These types of ads can take almost any form, from examples of the physical real world to unforgettable advertising campaigns that use the Internet and various websites to create larger advertising opportunities. Although complicated advertising campaigns, such as viral marketing, may not be part of traditional impact advertising, these newer interactive advertising methods certainly seek the same goal. These types of efforts can be spectacular and expensive or lighter and smaller, but in every situation it is the purpose of advertising to get a brand and image into the minds of consumers. Intike other forms of consumer or industrial advertising, but these campaigns are not limited to television, radio or press media, but exist in the real world.
Internet was also used as Avenue for both passive and aggressive Formsy the impact. Among the pop-ups, many websites have used many websites, the names of products with products and animated video features showing game and television shows have been used on the Internet. Although these types of ads seemed unpleasant and many computer users considered them unpleasant problems, they were often effective in obtaining an image or product name into the minds of potential customers. The permanent memory of the name or logo of the product may exceed the memory of closing the pop -up windows and the purpose of the advertising has been reached.
In the 21st century with computers, Internet access and wireless phones with greater and greater computing performance, and multimedia capabilities have developed new forms of advertising that include all these features in a way that creates a greater impact than ever. These types of campaigns, often called viral marketing, can use numerous websites and often include the intended audience advertStník in a commercial campaign. Many films and video games have used such campaigns to create an impact advertising that not only sells the brand, but also directly includes this brand into the life of targeted consumers, before anything is purchased.