What is an integrated ad?
Integrated advertising is a form of advertising in which the product or service -discovered service is used in the context of a different form of media rather than simply appearing as an ad. This can take a number of forms and can be used in print formats such as newspapers and magazines, television and film and digital formats such as websites. Basically, these ads appear as part of the media around them, rather than clearly defined advertising that is easier to ignore. Some customers and advertisers were criticized by integrated advertising as too disturbing, while others consider it a finer form of advertising.
The basic part of integrated advertising is in any medium that it originally appears as part of the surrounding media. One simple example of such advertising is the placement of the product in movies and television programs. A character in a movie, a TV show or even a music video can be a dacked specific brand of soda using a particular mobile phoneU or computer or wearing clothes that clearly show the brand brand. In some cases, this type of integrated advertising can be quite fine, while other uses of the product's location may be obvious and even distracting for some viewers.
Integrated advertising into print formats can be somewhat softer. Magazines and newspapers may include ads that initially seem to be part of the surrounding text, such as advertising that is formatted to appear as articles around it. Such ads often include a text that states that it is an advertisement, not an article or editor, but the initial impression on the reader is that advertising is an article. Integrated advertising in the print may also have a form similar to product location and include editorials, sometimes called "advertising" in which the commentator supports or suggests a specific product.
Digital and interactive Internet format is PerfeThe environment for integrated advertising. Such ads avoid common form of pop -up windows or banner ads and instead incorporate advertising into the layout of the website. This may include everything from paid ads coming in search engine results to ads that appear in the text of the body's body. Critics of integrated advertising often claim that such ads are deceptive in nature, because they often seem to be at first glance rather than commercial. However, those who are in favor of such ads insist that such ads are visually less insulting for readers or viewers and are ultimately more efficient than traditional methods.