What Is Integrated Advertising?

Feed advertising refers to a form of advertising inserted between published messages. Feed advertising has gradually become the preferred advertising form for some social networking sites such as Facebook. At present, similar advertisements are also available in Weibo and QQ space in China. ^[1]

Feed ads

The so-called feed advertisement refers to an advertisement form inserted between the published messages. The feed advertisement originated from Twitter first. In July 2011, Twitter officially launched Promoted Tweets. This advertisement form charges for fan participation. Will appear in the stream of advertisers' Twitter account fans. After several evolutions, feed advertising has gradually become the preferred advertising form for some social networking sites such as Facebook. At present, similar advertisements are also available in Weibo and QQ space in China.

For advertisers, feed advertising has at least solved two problems: On the one hand, due to the evolution of Internet products to mobile terminals, the number of advertising display spaces has been continuously reduced. Other advertising forms will greatly affect the user experience, and feed ads can be easily melted in; on the other hand, feed ads are also precisely matched according to some user tags such as gender, age, hobbies, and geographical location, so This helps advertisers know "where is the half of the wasted advertising money". ^[1]

Keep your normal circle of friends in graphic form. Like ordinary circle of friends information, WeChat advertisements are also composed of text and pictures, and multiple pictures can be posted, up to nine. Similar; may have H5 link. In the view details link below the ad, you can jump to the original link page of the ad, this is the Html5 page. A promotion sign is noted in the upper right corner of the advertisement information, and the user will block the advertisement information after clicking. Friends circle information stream ads can be commented and liked. As with the normal circle of friends content, users can like and comment on the content, and WeChat friends can see comments and like content. ^[2]