What is the management of marketing assets?
Marketing Asset Management is a system that helps organizations to classify, store and load digital assets. These systems can be used to help with the company management initiatives. Marketing assets systems are subcategory of digital assets management systems. These marketing assets can be presented in various formats such as printing pieces, websites, social media, video and sound. Some assets such as logos may be available in different sizes and resolutions to support printing and digital use. It may be necessary to maintain historical versions of assets, which can lead to multiple versions of similar assets.
Organization without marketing management Actions can face a number of challenges in efficient use of marketing assets owned by companies. These challenges may include difficulties in finding the right asset for use and allowing appropriate forAccess to users who can be geographically distracted or who can be employees of other companies if marketing work is specified externally. For example, decentralized marketing departments may be responsible for creating some marketing materials, and these materials must meet the standards of major marketing brands. In the case of outsourcing, the external design company can be closed to create a new logo for organization and then the marketing department has to approve the new logo. After being approved, it will need access to the development of the organization's external website to update the company's website.
A well -designed and well -implemented marketing assets management system can alleviate some of these problems. These systems allow internal and external users to easily load digital files regardless of geography. Suitable access levels can be determined so users only work with materials concerningtheir specific functions of work.
The system can bring other benefits that can also improve marketing productivity. Along with improving access efficiency, workflow functions can be included in the system, making it easy to direct marketing pieces for control and approval. Content and management of content management software can be integrated into marketing marketing system, which is another streamline processes.
Marketing productivity further increases when digital assets are re -used rather than re -created. The system can also help reduce errors and rework will be reduced as the right version of the digital asset will be easily available. Marketing management can help manage brand management, as brand standards and compliance can be better enforced when access users have the right necessary information and assets. Some systems can also be used in copyright management.