What is marketing management?

Marketing Administration is the planning and implementation of the company's promotional strategies. Specific marketing techniques used in this management discipline depend on the size of business and budget as well as the industry. The basic process usually supervised by a marketing manager includes analysis, planning, project management, management and monitoring. The marketing manager must analyze this information in order to help plan in their stages. The implementation of all its strategies must be suitable for marketing goals of business and available resources. Marketing management techniques are strongly relying on predictive analysis; The manager must determine the results that are likely to occur for any strategy he uses.

Strategies for each product start or other campaign must be Potied to the plan. The plan must be within the company's budget for all sources, including advertising materials and employees. What is well known as "4 P from marketing" - product, price, place and package - is thoroughly fromAhno to the manager's plan. Marketing management planning determines detailed tasks and time lines for each project.

In this way, project management is an essential part of the process. Marketing managers must provide project management supervision of their plan, which is carried out by employees who report reports. Each client requirement for a specific job, such as a new product, is considered a project with key steps that must be completed at the set time. Marketing management for each client and the project is usually maintained by teams. The marketing manager usually selects teams with leaders who report progress or problems back.

Follow all areas of marketing management in all areas of marketing, it is necessary to maintain projects or campaigns on the right track. The marketing manager must immediately deal with any problems. Once client projects are completed, marketing mThe analysis usually oversees the tests to see how effective the campaigns were. Test results and client feedback are used by the manager to efforts to continue or even more successful future marketing projects in the company or agency.

internal and external sources are often used to manage marketing campaigns. Employees and equipment of the company or agency are internal, while outsourced workers and materials are considered external. All efforts to manage marketing must be monitored and archived if there is any complaint or legal problem.