What Is Marketing Management?

Marketing management refers to the analysis, design, implementation, and control of marketing programs that establish, develop, and improve exchange relationships with target customers in order to achieve business goals. Marketing management is a dynamic and systematic management process for enterprises to plan and implement marketing concepts, formulate marketing mixes, and create exchange meetings to meet the needs of target customers and corporate interests.

Marketing management

(Marketing term)

the first sort:

According to the point of view of business education, the definition of marketing mainly uses the version of the American Marketing Association. In addition, it is published in China by the Higher Education Press,

The problem of determining needs involves many aspects of the enterprise. The company emphasizes teamwork and emphasizes

OCSS omni-channel marketing management system is an indispensable management software in the process of online and offline omni-channel operation of e-commerce enterprises. The main modules include: online order collection and nearest ordering, logistics and inventory management, financial management, user management Wait. With the help of this system, companies can short-circuit goods, save logistics costs, and achieve "product + service" integration, improve user experience, and achieve online and offline integration and fully integrated operations. At the same time, it can resolve the conflict of online and offline interest distribution.

1.Analyze market opportunities

(1) Discover market opportunities

(2) Evaluation of market opportunities

2.Select your target market

(1) Market needs to be measured and predicted

(2) market segmentation

(3) Select the target market

(4) Market positioning

3. Develop marketing mix

(1) Product

The combination of goods or services provided by the company to the target market, including the brand, packaging, quality, service, and product mix of the product.

(2) Price

Represents the amount consumers paid to obtain the product, including setting retail prices, wholesale prices, discounts, and credit terms.

(3) Distribution

Represents various activities undertaken by companies to reach their target customers, including the role of wholesalers and retailers.

(4) Promotion

Representing companies in various activities to promote the advantages of their products and persuade target customers to buy, including advertising, sales promotion, business promotion and public relations.

4.Organize, execute and control marketing

If companies want to do a good job of marketing management, they must establish a complete set of

Chinese Enterprise Marketing

In the enterprise, the perfect mechanism, reasonable management, and effective marketing channels constitute a complete enterprise, giving full play to the management functions of the enterprise, and playing an important role in the company's marketing. With management, marketing will become well organized Cooperation between departments will also be very tacit. It goes without saying that work efficiency will also increase.

Facilitates reasonable staffing

In corporate marketing, managers should make internal marketing organization adjustments based on individual capabilities. Under the condition of knowledge economy, human capital has become an indispensable marketing element.

Conducive to the sustainable development of enterprises

In the process of corporate marketing, it is necessary to continuously summarize and adapt continuously. Only after good adjustment can the enterprise adapt to the rapid changes of the market and achieve sustainable development of the enterprise.

Conducive to market development of enterprises

The biggest feature of the era of the knowledge economy is that high technology has become the dominant force in the market. The market demand not only has unlimited potential, but also gradually involves all walks of life, and has great market expansion space.

In summary, in order to be invincible in the new economic situation, enterprises must be closely linked to the development of the market. Only through continuous practice, continuous summarization, and continuous innovation can the development of the enterprise be stable and lasting.