What is advertising for mobile media?

Mobile media advertising is an advertising on devices such as smartphones, personal digital assistants (PDA) and media tablets. Users can see this ad when visiting mobile sites, using games and applications or text messages. Mobile media campaigns can use similar marketing techniques as those used by traditional internet traders. The evaluation includes the objectives of the advertiser, the target audience and whether the campaign is separate or part of another campaign. Other aspects to be considered are the advertiser's budget and how the advertiser will know that his campaign has succeeded. For example, if the aim is to raise brand awareness, the advertiser may decide to place ads where the user is probably seeing advertising, for example in games, as well as in smartphone and media tablets. Advertising can also refer to a mobile website that can provide the viewer with more information or more opportunities to interact with the advertiser.

There are several types of inventory inventory of mobile media that advertisers can buy. Some of them include ads for mobile views, sending messages, paid search and application. The AD mobile display inventory often consists of banner ads, and although similar to traditional web ads, they will be these and easier. A text message may have a short text advertisement at the end that can allow users to respond to a text ad or select a link.

Inventory of paid search for advertising functions of mobile media similar to traditional Internet search. Another popular type of stock consists of ads that appear in games and applications. The developers of these products can offer advertising opportunities to balance their costs, allowing them to appreciate their products lower and get sales.

There are different types of metrics that advertiser checks to determineSuccess of the campaign. An advertiser that launched a mobile displays campaign may decide to check the direct response and advertising metrics. The success of a direct reaction can be measured by the impressions of AD and the order of clicks. These types of metrics are also often used for non -mobile Internet campaigns.

Advertising efficiency evaluation is more difficult than assessing direct answers. These mobile media advertising metrics analyze the influence of the download and consumer action. Metrics are often obtained from companies that specialize in determining the effectiveness of advertising.