How Do I Design a Profit Model?

The design of the single store business model is the main body of the franchise portfolio design. The single store is both a product of the franchise system and a window of the franchise system. The design focus of the single store is the content of the business district and location, the profit model of the single store, the combination of goods and services, and the introduction of the single store enterprise identification system. Can establish an established image of a single store and marketing terminal.

Design of single store business model

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The design of the single store business model is the main body of the franchise portfolio design. The single store is both a product of the franchise system and a window of the franchise system. The design focus of a single store is the content of the business district and location, the profit model of a single store, the combination of goods and services, and the introduction of a single store enterprise identification system, that is, the design of the entire process from zero to construction and maintenance Can establish an established image of a single store and marketing terminal.

Chinese name

Design of single store business model

Field

financial

Contents of single store business model design

(1) Business district and location selection. The delineation of single-shop business districts, the selection of addresses, and the positioning of customers are the top priorities for single-shop design. The choice of store address should consider the type of target single store, and consider factors such as foot traffic, potential and actual purchasing power, and competitors' conditions; store location selection, business district delineation, and customer positioning are the most basic elements and the franchise system A prerequisite guarantee for successful expansion. ^[1]

(2) Design of single store profit model. The profit model refers to the way that a single store obtains returns when it creates value for its selected customers or target consumer groups, that is, a combination of various profit methods of a single store. The profit model of a single store in different industries will be different. For example, the profit model of a fashion store is the retail profit of goods, the profit model of a fast food restaurant is service profit, and the profit model of a restaurant and coffee shop is service profit and tobacco and alcohol drinks. The retail profit of goods. The profit model of large shopping malls and supermarkets is the profit of store leasing, financial profit and retail profit of goods.

(3) Commodity and service combination design. The design focus of all goods or services provided to the target customer group is its "combination", which is to divide all goods or services provided by a single store into several series and items according to certain standards, and determine the products and services of each series and item The proportion of services in the overall composition. In general, in the design of the combination, the goods or services are mainly classified according to the profit level of the single store, and can be divided into categories such as main goods or services, auxiliary goods or services, and related goods or services.

(4) Design of single store enterprise identification system (CIS). The design of a single store's enterprise identification system is generally an extension of the design of the headquarters' enterprise identification system, especially the concept identification (MI), visual identification (VI), sound identification (AI), and indoor identification (SI) have good extensibility. Therefore, based on the design of the corporate identification system at the headquarters, a single store corporate identification system should be referenced and designed accordingly to ensure the harmony and consistency between the headquarters and the single store.