What is the development of new products?

For a person coming up with an idea of ​​a product on his own, development can follow instinct and availability of entrances from family and friends. In the business world, however, any company that creates products usually has a specific approach to the development of new products (NPD). When the company has the head of the Technology Director (CTO), it can be its empire and can bring a personal approach or use a somewhat standard process of developing new products.

There are several more or less standard models for the development of new products consisting of a set of steps that many companies use or differ to meet their needs. In one general version of the product development, basic steps in this product can be described as generating ideas; the assessment or projection of ideas; Development, testing and refining concepts; carrying out business analysis; Product and marketing development; market testing; and commercialization of the product.

Stage-Gate® model is a different approach to the development of new production, according to independent researchToo with the right to use about three quarters or more leading companies in the United States. In the Stage-Gate® model, the administrative gateway monitors each of the five phases of the development process. The whole process is preceded by the generalized phase of discovery and five own phases are called the scope, building a business case, development, testing and verification and triggering. There is also a review after startup after the start that is not identified as a phase or gateway.

Newer access set is referred to as ULCPD development processes with very low cost. One such approach is the flexible process of product development, which creates a separate contrast with two methods previously presented. The philosophy of a flexible product is that gates, merlestons and reviews are inefficient and slowing down and cost of development. This process emphasizes the inter -function engineering reviews before the proposal freezing and is aimed at maintaining extremely low costs in the fulfillment of aggressive terms.