What Is Organizational Communication?

Organizational communication is the exchange and transfer of information within an organization. This information includes a wide range, such as news, intelligence, information, knowledge, experience, emotions, opinions, attitudes, and so on. It is generally made up of six elements: communication source, communication interpretation, communication information, communication channel, communication acceptance, communication feedback, etc. Organizational communication can also be divided into two types: formal communication and informal communication. The so-called formal communication refers to the communication through formal organizational procedures. It is the main form of organizational communication and is generally consistent with the organization's structural network and levels. Formal communication can also be divided into top-down communication, bottom-up communication, and horizontal communication. They are also important means of vertical coordination and horizontal coordination within the organization. Informal communication refers to various communication channels outside the formal organizational process, which has a certain emotional color. Good organizational communication is one of the most important conditions for coordinating the mutual relationship between the organization and its members, between members and members, and between the organization and the organization, and accomplishing the goals of the organization. Through effective organizational communication, leaders can make the division and cooperation within the organization more coordinated, make the organization better adapt to the external environment, enhance the ability to respond, and can also deepen the understanding and rapport between the members and the organization. Promote friendship, inspire fighting spirit, and make the organization more vibrant. ^[1]

Organizational communication

Organizational communication is the exchange and transfer of information within an organization. This information includes a wide range, such as news, intelligence, information, knowledge, experience, emotions, opinions, attitudes, and so on. It is generally made up of six elements: communication source, communication interpretation, communication information, communication channel, communication acceptance, communication feedback, etc. Organizational communication can also be divided into two types: formal communication and informal communication. The so-called formal communication refers to the communication through formal organizational procedures. It is the main form of organizational communication and is generally consistent with the organizational network and levels of the organization. Formal communication can also be divided into top-down communication, bottom-up communication, and horizontal communication. They are also important means of vertical coordination and horizontal coordination within the organization. Informal communication refers to various communication channels outside the formal organizational process, which has a certain emotional color. Good organizational communication is one of the most important conditions for coordinating the mutual relationship between the organization and its members, between members and members, and between the organization and the organization, and accomplishing the goals of the organization. Through effective organizational communication, leaders can make the division and cooperation within the organization more coordinated, make the organization better adapt to the external environment, enhance the ability to respond, and can also deepen the understanding and rapport between members and organizations Promote friendship, inspire fighting spirit, and make the organization more vibrant. ^[1]

The so-called organizational communication refers to the information transmission behavior of the organization around a set goal in a business activity to purposefully exchange information, opinions, and emotions through various signals, media, and channels. It is the organic integration of internal and external communication in the organization. The purpose of organizational communication is to coordinate various relationships inside and outside the organization and create a good communication environment for the development of the organization. ^[2]

The most common management behavior of enterprises

From its behavioral components, it includes communication background, communication initiator, communication code, communication channel, communication interference, communication receiver, and communication feedback. The scientific and reasonable configuration and selection of the above factors have different degrees of influence on the effect of organizational communication.

Influenced by the type of organizational culture

At the same time, any organization's communication always takes place in a certain context, subject to

A very important part of management

Effective communication between management and the managed is the essence of any management art. Nasbitt, a famous American futurist, once pointed out: "Future competition is management competition, and the focus of competition lies on the effective communication between members of each social organization and its external organizations."

Organization definition

For groups that gather according to certain rules and procedures to achieve their common goals, the achievement of organizational goals depends on the smooth communication of the organization. Effective organizational communication is conducive to the full flow and sharing of information within the organization and can improve the efficiency of the organization. To enhance the scientific and rationality of organizational decision-making. In addition, behavioral science theories tell us that members of the organization are not pure pursuits of material interests. They also have spiritual needs. For example, the sense of belonging, honor and participation of the organization (company), and all of this is achieved through effective organizational communication. Because only effective organizational communication, the opinions and suggestions of organizational members can be fully valued; only effective organizational communication, the work performance of organizational members can get due evaluation and recognition. From the perspective of corporate culture, corporate culture is the core corporate values shared by corporate employees and belongs to the consciousness category. The formation of corporate culture depends on good communication between members of the organization to reach the final value of identity. Therefore, organizational communication is the soul of all corporate management actions.

Principles of Management

Speaking of "organizational communication", it must be involved in any edition of "Principles of Management". Its importance is naturally obvious. But it seems that many enterprise managers are not very interested in this, because they don't think that communication is difficult, do we not carry out various communications inside and outside the company every day? Indeed, we communicate all the time, just as naturally as we breathe air. However, communication in our organization is not very effective, complete, and sufficient. As a result, there are many distorted information, rumors and rumors inside the organization, unharmonious relationships between superiors and subordinates, suspicions among colleagues, and inadequate execution of upper-level decisions. These are all hidden dangers for the development of the organization. How to effectively improve organizational communication to avoid or reduce these problems? This is an issue worthy of re-examination and attention by both organizational (business) leaders and managers in the context of today's information society.

Facing the increasingly complex and changing market environment, smooth communication is an effective guarantee for the organization to maintain vitality. Improving organizational communication efficiency requires external forces, such as the education level of business schools and the provision of professional human resources. It also requires companies to improve the communication environment and mechanisms from the inside.

Organize communication and establish communication standards

Any communication is meaningful only if there are standards. So what are the internal communication standards? As a profitable organization, the existence of an enterprise is based on its operating performance. Measuring the meaning of any communication activity will ultimately go back to performance goals. The words of leadership can be speculated by subordinates, but the guidance of such speculation should be to achieve business goals, not the likes and dislikes of leadership. From this perspective, the enterprise organization must first build its own performance management system, and set clear and scientific performance goals to guide corporate behavior, including communication behavior.

Organize communication and strengthen internal training

Intensive training is to build a unified communication style and behavior model within the enterprise, and reduce friction caused by different communication forms. Through training, you can fix some conceptual things and form a corporate utterance that everyone can understand as soon as they say it, without having to think hard to figure out a sentence from the boss's mouth and from a vice president's mouth. What's the difference.

When it comes to corporate training, the model is naturally GE. The 50-acre "Crawton Village" in the Hudson Valley, New York State is a GE senior management training center. Some call it the cradle of GE's senior leadership growth, and Fortune magazine calls it "American Enterprise." Harvard. " GE's Crawton School of Management has a clear mission: to create, identify, and disseminate the company's knowledge to promote GE's development and improve GE's global competitiveness. Crowton Village's courses are divided into three categories, one is professional knowledge, such as finance, personnel management, information technology, etc., the purpose of which is to make GE employees more specialized and deeper in a certain technical field. The second category is courses designed for a certain stage of employee development, such as new manager development courses, senior manager courses, senior management development courses, and so on. The third category is courses designed to promote company-wide initiatives, such as six sigma training and accelerated change processes. Through these trainings, on the one hand, GE managers can learn necessary management skills, business skills, communication skills, etc. On the other hand, they also unify everyone's awareness and management philosophy, laying a good foundation for effective communication and execution within the enterprise.

Organizational communication transforms leadership awareness

Chinese enterprises have become more and more complicated after the rapid development in the early stage, and the difficulty of management is also increasing. This is both a challenge and a journey for the founders of the company. The key is that the senior management of the company must first change The past thinking mode and behavior mode can not let all employees turn around their own ideas. If this problem is not solved, the company will sooner or later. Managers at all levels of the enterprise must be held accountable in accordance with the requirements of the company's overall strategic goals. Employees must perform their duties and clearly know who they are responsible for and to whom. From the perspective of domestic companies, Vanke is undoubtedly the best to do this. Although Wang Shi is still the spiritual leader of the company, the performance-based management system has been able to operate smoothly, the internal communication level of the company is clear, and the efficiency is naturally very high.

Organizational Communication Summary

Good communication can not only bring smooth flow of information to the enterprise, but also provide basic guarantee for the decision-making and execution of the organization. Chinese companies striving to improve execution should be fully aware of the significance of this tool and open up the obstacles that hinder their internal communication as soon as possible. Finally, a good communication atmosphere was reached, so that the enthusiasm of the members of the organization was mobilized to the greatest extent. And laissez-faire leaders actively advocate good communication within the organization. However, the lack of scientific management makes the overall work efficiency of the organization low, and even fails to effectively complete the organizational goals.