What is Partner Relationship Management?
Partnership management links different entities to each other, allowing them to manage lead distribution, service requests, channels, and marketing expenses. It allows you to provide centralized services.
Partnership management
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- Chinese name
- Partnership management
- Foreign name
- Partner Relationship Management
- Partnership management links different entities to each other, allowing them to manage lead distribution, service requests, channels, and marketing expenses. It allows you to provide centralized services.
- (Partner Relationship Management, PRM)
- This is an extension of the CRM system's sales, marketing, customer service, and other business functions to partners, which can promote more cooperative channel partnerships.
- In the new economy era, successful companies are often those who are good at cooperating with many business partners, which form the company's cooperative network. a lot of
- According to the author of the "Executive's Guide to E-Business" book, this cooperative network includes the following six forms of partners:
- Strategic service partner
- (Strategic Service Partner): Strategic service partners provide enterprises with
- Well-known American scholars Martin Deise, Conrad Nowikow, Patrick King and Amy Wright have jointly proposed three cooperative networks Relationships: Commodity-based relationships, strategic relationships, and market-facing relationships.
- Commodity basic relationship
- The commodity-based relationship refers to the relationship established between the company and the supplier of the product. These products can be used as operating inputs or basic manufacturing inputs. Companies often base their selection of suppliers on cost and service, while also considering availability and distance of transportation. In the planning and procurement of commodity materials, suppliers gradually use the "vendor-managed inventory system" (Vendor-managed Inventory (VMI) for short) to manage customer inventory. VMI is a solution to grasp the retailer's sales data and inventory as a market demand forecast and inventory replenishment. Suppliers can obtain consumer demand information based on sales data and propose more effective plans based on it, and can respond more quickly to market changes and consumer needs. Therefore, VMI can be used to reduce inventory, improve inventory turnover, and maintain optimal inventory. Companies share information on demand forecasts, current inventory levels and logistics with their major suppliers. This information allows the supplier to decide when to replenish and when to ship shipping documents. Therefore, the Supplier-Managed Inventory System helps reduce cycle time, the number of warehouse administrators, and storage costs, while improving accuracy.
- Strategic relationship
- A strategic relationship is a partnership with a production or transportation company that supplies non-commodity goods. For example, in the supply of patented chips, Intel is a strategic partner of IBM; FedEx is a strategic partner of the online florist Calyx & Corolla, because its business depends on FedEx ; AC Nielsen is a strategic partner of Kraft Foods, which can provide Kraft with early marketing data, so that Kraft Foods can quickly respond to market trends.
- Facing the relationship of the market
- Facing the market refers to the close cooperation between enterprises or to become a member of an alliance to jointly launch products and services. For example, some hospital-related suppliers can jointly set up a website to facilitate hospital procurement staff to purchase medical supplies from them.