What is the advertisement in the picture?

Image Advertising is an approach to an advertising that is designed to cultivate positive attitudes to brand, society or concept. Rather than an advertising product based on what it does, advertising in the picture supports the ideas of the brand and creates mental images for consumers that encourage them to buy a product. This type of advertising is most often used to sell products with many similar competitors. Since products cannot be distinguished by what they do, advertisers focus on their distinction by creating evocative images for consumers.

In advertising in the image, companies suggest campaigns that are supposed to appeal to people with certain values ​​and lifestyle. The company can promote a family of brands or products with associations such as reliability, luxury, availability or more abstract concepts such as entertainment and flirting. When consumers are exposed to advertising, it creates a brand awareness, creates acquaintances and contributes to the development of mentions. Brand or product.When consumers face a decision to buy, these ideas come to mind, and the consumer can be attracted to specific products and brands. This is reflected in the increased share of the market for promotion.

Companies usually mix their advertising strategies. A beer company that operates an image advertising to combine their product with entertaining outdoor activities, for example, can also run a product campaign that offers smooth taste and high quality of beer. Running simultaneous campaigns includes more advertising land and puts a brand into consumers' minds. People who do not have to be threatened with one style of advertising are more likely to respond to more campaigns.

When the Dspolečnosti, which evokes an advertising campaign based on products on products, use considerable care. They want to be sure that the campaign is in line with other messages sent forI brought about the same product and that it refers to the right demography. They are also considering opponents' campaigns because they do not want to have an advertising campaign that is too similar to a competitive product campaign. Image advertising is used to distinguish between products that may be difficult to distinguish to consumers and therefore are not desirable campaigns that mix together in memory. Companies also evaluate what they have not worked for them in the past, and are considering existing attitudes and beliefs about their products.