What are the different types of customers' analysis?
Many organizations give products based on what customers think or how they act. These studies are part of customer analysis and are usually divided into three main methods. Between focus groups, customer satisfaction measurement and off -road tests, organizations can better understand what customers are looking for. These methods help form a wide range of commercial products, from television programs to soda taste. The focus group is a specially chosen group of consumers, usually representing a specific demographic group presented by the product and asked for its discussion. It is a valuable marketing and sociological tool for companies, because the reactions can be measured immediately and the group's discussion can be recorded and reviewed. Organizations often use these meetings to assess potential success or failure of the product.
One example of industry relies on mining on focus groups for customer analysis is the film industry. Movies often appear to testLy the audience before the actual release. After watching the film, viewers are asked by a number of questions about what they liked and did not like the picture. Based on these results, the film company may decide to re -educate the film, decide where to relax it, and even choose how much marketing budget to assign a movie based on its potential for ticket sales.
Customer satisfaction is another popular form of customer analysis. This method is most often practiced by companies that offer physical products. Like the focus group, it focuses on recording reactions after using the product. Instead of bringing the target market for testing, users are found for their opinions after buying a product. This can be done by mail, but it is more commonly made via a phone call or e -mail survey.
Example of this customer survey techniqueIt is a call of customers who have purchased a product from the company's website. The survey can ask questions about satisfaction and any recommendations that the customer has to improve the company's product or customer service or even its website. This achieves two performances by at the same time gaining customer feedback and improving customer loyalty by showing the buyer how important his opinion is for society.
The third technique of customer analysis is field testing. This includes going to places where the audience is ideal and measurement of customers' reactions to the product. It's a bit like a focus group, except that the audience is quite random. An example is SODA, which offers free samples shoppers in a grocery store and records their reactions to complete the content of the taste.