What Are the Best Tips for Increasing Hotel Customer Loyalty?

Loyal customers, as "opinion leaders" in the consumer group of this product, have played the most direct propaganda role in corporate brand word-of-mouth publicity; loyal customers are far less sensitive to price than new customers; Products, their likelihood of spending on high-end products is much higher than new customers; the latest statistics show that the ratio of general customers to the best (loyal) customers is about 16 to 1 in the retail industry and 13 to 1, 12 to 1 in the aviation industry and 5 to 1 in the hotel industry. ^[1]

Hotel Member Loyalty Program

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Loyal customers, as "opinion leaders" of consumers of this product,

80% of the company's profits come from 20% of loyal customers; the time, effort, and expense of retaining an existing customer are far less than attracting a new customer (such as huge advertising and marketing costs).

1. Quickly occupy and expand the hotel's market share; at the same time, dig deep into the existing customers of the hotel, so that they truly become regular customers of the hotel;

Really effective market share of big hotels, thus increasing the market income of hotels! At the same time, increase the hotel's visibility and market influence;

2 Through the maximum use of the hotel's idle resources and key promotion resources, the hotel can quickly increase sales profits without risk;

3. Cultivate and consolidate the personal loyalty customers of the hotel, and encourage them to consume the hotel's comprehensive products and services frequently; improve the hotel in the short and long term

Sales performance and market competitiveness.

4. As a hotel's true zero-input, zero-risk marketing plan, it can bring the following benefits to the hotel:

Member Card Sales Revenue

Room sales revenue

Catering income

Other income: members' banquets, conferences, recreational income

High-frequency hotel brand publicity

National Member Resource Sharing