What is a personal sale?
Personal sale is access to sale, which includes the individual efforts of the seller to set up and grow a relationship with a specific customer. Sometimes it is referred to as personalized sales, the idea is to get acquainted with the customer, assess their needs, then adapt the sales process to solve the specific needs of the customer. The idea of this approach is to present sales as a means of helping the customer to achieve their goals through the products or services offered by the seller.
The personal sales process differs greatly from the attempt to achieve sale by other means such as mass marketing. With this type of sales technology it is necessary to contact a potential customer based on one per per one. This creates a situation in which the customer has a chance to combine the face with the product. If they feel associated with this face and feels that the seller really wants to help in choosing products that are needed and not only performs sales, there is an increased possibility of introducing confidence between the two stswounds. As a result, the seller can often collect valuable traces of what is important to the customer in terms of functions and prices, and focus on discussing products that provide what the customer really wants.
Personal sale process can often lead to discovery by the seller and consumer. Although the discussion can begin with the consumer articulates what they think is needed to solve a certain task, ongoing discussions can identify other factors related to the needs, and can also be met by the product offered by the seller. For example, in discussing conference call services with a potential client, the seller can also find that the customer can increase the Oversoll process by using web conferences together with the sound conference. Assuming the seller can show the customer how to do this effectively and at the price that is in the frameCi consumer budget, there is a great chance that the customer will try the product combination and will like it. Subsequently, the customer feels stronger loyalty to the seller and the company providing these services and is much more likely to ask other questions when and as soon as other communication opportunities appear.
In personal sale, it is important to respect the limits set by each individual customer. Some are very open for a personal approach that is almost like talking to a friend. Others prefer an approach that is open and honest, but remains a little more formal. Breach of these boundaries, even in some small way, such as a customer's call by first name, when it prefers to be designed as a Mr. or lady, can weaken the building of personality selling connections and thus reduce the possibility of selling any goods or services to this customer.