What is the product differentiation?
product differentiation is the process of identifying differences that exist between goods and services that are intended for consumption by the same consumer market segment. The idea of this approach is usually to convince consumers that a particular product is able to fulfill all the functions associated with the competition, but to do it more efficiently and perhaps at lower costs. In terms of excellent product quality, advertising can also identify other features that the product can provide that competing products do not offer.
It is important to note that the process of differentiation of the product is strongly relied on the creation of the desired perspective between consumers. Although there may be no fundamental difference between the functions and the quality of the product compared to the products offered by the competition, the idea is to make the meaning of consumers, that there are convincing reasons to consider the productable than others. A number of different tactics can be used to create this perception while offering N CustomerMotivation with value added.
One approach that is common in product differentiation is to use packaging that is perceived as more user -friendly. For example, a beverage company can pack its products in containers that are designed to conveniently store on the shelves built into the standard refrigerator door. If there are competing products for size and design that require to take up more space on the internal shelves of refrigerators, consumers who wish to make the most of the available space within the device can be a good reason to buy what they perceive is a more efficient product. This is especially true if the consumer perceives that this space product is of the same quality as the competition and the costs of no money.
occasionally the product differentiation process includes product marketing in a way that convinces consumers that it can be used inMore situations than competing products. For example, a glass cleaner, which is not only like cleaning glass, but also disinfectant metal surfaces and kitchen plates on the market, is likely to attract consumers who would rather buy one product rather than buying three different products to manage different home tasks. While other products on the market can be able to fulfill the same round of functions, only a product that actively advertises these functions, stands out from others.
True differentiation of products does not include the use of fake advertising to attract and maintain customers. In order to maintain this consumer base, the product must successfully live according to advertising and provide every incentive with the added value that is offered. Would not have the product of these claims to turn to other products that can meet their needs quickly.