What is reality marketing?
real estate marketing uses interactive technology to involve consumers in virtual reality scenarios that emphasize the product or service of the company. Advertising campaigns that include the techniques of reality marketing could include interactive billboards, mobile phone applications, video games and web interaction. Using social media as a “sharing” tool between game participants and scenarios is another vital aspect of reality marketing. Instead of traditional media, which "forces" consumers to notice or listen to an advertising report, the consumer is in some way initiated by marketing permission. An example of a marketing permit is when the customer submits his / her contact information online and agrees to receive promotional newsletters and product samples in the post office.ETing to a higher level. Interactive technology is used to gently deliver the company's advertising report. Consumers could use an application for a mobile phone to access online game that teaches them about various PřícIce cream product lines. Rewards such as coupons or points for future purchases can be involved when playing the game.
Another example of interactive advertising is the idea that consumers can upload their photos on the fashion and beauty website. Once the photo is recorded, consumers can practically experiment with different cabinets, hair styles and hair colors. Links to other websites can be integrated into these virtual experiments. The website helps to close the sale of purchases related to clothing or hair color that the customer "tried" during her experience.
Automotive companies have implemented campaigns where customers are able to navotoely "test drive" of their vehicles. Some of these campaigns can add an element of competition by entering the names of the "best drivers" to the lottery. Mobile applications are also used to provide customersGrade to special one -time products if they participate in the hunting offline scavenger. These events usually include the experience of the customer that the retail places of the company face to face.
Some television programs and cable companies include the idea of interactive advertising techniques. Digital cable customers can see interactive messages on their TV screens during programming or advertising. Advertising messages call on subscribers to press certain buttons on their remote controls to respond and communicate with advertising.
The aim of reality marketing is to support purchases through a personalized and entertaining experience. Consumers should not feel as if they were exposed to obvious advertising messages or were forced to buy the abroad. Although they will certainly stimulate the customer, most interactive advertising techniques are managed by the customer.