What is Retained Search?

Keywords, also known as keywords (keywords), refer to the search engine industry, which you want visitors to know about product, service, or company name content. Keywords are also computer language terms.

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Keywords are also known as keywords.

Keywords:

A keyword is a word with a special meaning specified by the inventor of the program.

Keywords are values used to identify specific data items for each record in a file.

Keyword is

When Baidu's algorithm changed or strengthened, some keywords rankings of some websites disappeared, and some administrators said their websites disappeared!

But this is not the case, it will cause some changes when Baidu algorithm is changed or strengthened.

How to index keywords to be appropriate

Whether it is a noun extracted directly from the title or a part of the words extracted from the subtitle, body text or abstract, to be appropriate, a single concept must be marked, and compound concepts must be avoided. Therefore, when selecting keywords, Define the selected word or phrase. For example, the article "Problems and Countermeasures of Grass-roots Police in Law Enforcement", the key words cited are: "quality of law enforcement, image of law enforcement, quality education. This paper has cited three keywords, and the three keywords are not in the title of the article, nor in the subtitles. Do not look at the title, only look at the keywords. For whom quality education is concerned. Obviously, these three keywords are not specific and are compound concepts. If the "basic police" is indexed, it will become very clear. Grass-roots police, this is a phrase, it is a single concept, let people know at a glance, what you are going to discuss in this article is the grass-roots police. In addition, the two keywords of "law enforcement quality" and "law enforcement image" are somewhat similar in a certain sense, and quality often reflects the image of a person.

Choose effective keywords

Keywords are words that describe your products and services. Choosing the right keywords is the first step in building a high ranking website. An important technique for selecting keywords is to select keywords that are often used by people when searching.

Understanding keywords

Before you collect the keywords you need, it is important to understand how the average person uses keywords. When people search, they do nt use single words, but phrases or phrases. This for

A: Thinking seriously

Use a pen to write down all keywords related to your website or product. Don't review these keywords first. Don't limit yourself to what you sell. Try to think in terms of your customers. Those people will bring benefits to your website. Try to think from the perspective of these people.

B: Ask more people's opinions

Tell your family, friends, and classmates how to describe your product or website. They are likely to find words that you never even thought of.

C: Analysis of log files

Log files will tell you what keywords people used to visit your site. (Some websites will install corresponding tools to generate log files for network management reference when building websites.)

D: refer to other websites

Refer to websites that have similar or identical topics to you and see how their meta keywords are written. In this way, you may get unexpected keywords, but don't paste people's templates directly, because you don't know the webmasters' research on the possibilities of keywords before designing the website. This is mainly used for keyword research.

E: Find the wrong spelling (mostly in English)

There are many keywords that people often misspell. Finding these frequently misspelled words or phrases can bring you extra traffic. (on

Keyword target words

The core keywords of the topic to be expressed by the website can be displayed. The main content of the website revolves around these keywords and brings the main traffic. Generally, it is a word or phrase composed of 2-4 words, and the nouns are mostly. Users often have requirements for the products and services of the website, or are interested in the content of the website.

Keyword long tail

In small websites, the target keywords account for a large part of the search traffic; long-tail keywords exist in the directory pages, that is, the content pages. Keywords that are not targeted keywords on the website but can also lead to search traffic are called long tail keywords. A long-tail keyword can be a product name, a combination of a product name and price, a combination of a query word, and a short sentence.

Search engine keywords use

A and B include both A and B

A or BA or B

A not BA does not include B

A other than AB B Example: Polytechnic University of Technology other than Beijing-Beijing