What is the smell of marketing?

scent marketing is a technique that adds a sensory experience of adapted odors to traditional paradigm from the perspective and sound. It is based on research that indicates that increasing the interaction of the consumer with the product involving more of the five senses helps him better store information. Companies have been experimenting with marketing fragrances since the age of 90, but despite the consensus of common sense, that the olfactory component should add to purchasing experience, it was difficult for companies to quantify the value of this type of marketing or implement it in a suitable way. For example, ads earn what the consumer can see and hear to provide information. Although this construct worked well historically, consumerism has changed significantly as a result of the technological revolution of the 21st century. Progress in technology, such as digital video recorders on television, means that buyers have more control over their marketing consumption than ever and are no longer captured by an audience. There are a growing fireAdavky on the attention of consumers with dissemination of messages across the new media.

The point is that traders are pushed to find new ways to attract consumers' attention and ensure that their message is maintained up to the place of purchase. Some are considered the best opportunity to expand the interaction between companies and consumers. The fragrance is the strongest of the five senses, and of three senses that are usually not used, it is the one who can easily put traders into traditional formats.

Consumer research has found that the fragrance can add to the perception of the buyer's product. It seems that the addition of pleasant scents subconsciously convinces the buyer that the product is higher quality. The fragrance does not have to be connected to the product itself to be effective and can be paid throughout the room and contribute to the overall experience. Traders report this knowledge in use in different ways, for example in SpecImalized shops, on aircraft and in hotels to convince consumers that they are getting more for their money.

There are many ideas that are designed to use scent marketing in an innovative way. The actual implementation was conservative because companies have found that it is difficult to determine the value added to the selling equation by going in this direction. In addition, the use of smell as part of marketing does not have the same level of acceptance as sight and sound. What one thinks is a pleasant smell could smell others. Some people are extremely sensitive to odors and the destruction of any positive experience This type of marketing is designed to evoke.