What Is Social Marketing?

Social marketing is a solution that uses commercial marketing methods to achieve social welfare goals or uses social welfare values to promote business services.

Social marketing

Social marketing is an application

1. In line with national policies and

First, the cost-effective advantages of focus

The company's social marketing activities are actually putting the business operation model in the public domain. Although the information flow in the public domain is relatively backward, the premise of social marketing is often carried out with the help of major social events. High degree of focus and attention, so even for simple publicity, you can still get good information to achieve results. Even if the company's own social marketing does not take certain social events as an opportunity, people who are proficient in social marketing will choose some prerequisites for activities, such as a time-sensitive public welfare theme (such as

With the increasing global environmental destruction, shortage of resources, and population explosion, social marketing concepts have become increasingly serious, and companies are increasingly demanding to take into account the overall and long-term interests of consumers, that is, social interests. The marketing community has proposed a series of new ideas. Such as Human Concept, Intelligent Consumption Concept, Ecological Imperative Concept. The common point is that the production and management of an enterprise must not only consider the needs of consumers, but also the long-term interests of consumers and the entire society-known as the concept of social marketing. This concept requires that the task of the enterprise is to determine the needs, desires and benefits of the target market, to satisfy customers more effectively than competitors, and to maintain and enhance consumer and social welfare.