What is the solution solution?

Sales solution is the theory of sales. Instead of direct promotions of products, the Seller advocates the focus of the resources on the needs and problems of the customer. Once the problem is identified, the product can be adapted and advertised as a solution. The theory is based on the idea of ​​solving products rather than to be required. The overall target of sales to achieve profit will not change. In the corporate scenario, he did not try it until the early 80s he worked with Xerox. In 1983, a former worker Xerox, Mike Bosworth, set up to promote this idea. Like many sales and business theories, companies are promoted and sold in several forms such as books and training courses. Dental, products were advertised for their functions in the hope that the customer would identify the problem that the product would solve. Instead, the solution advocated a number of newer methods to provide a problem and solutions.

The first state of sale of the solution is to explore the needs of the customer. This means surveys and feedback from existing customers. By understanding what customers want, the company is able to better adapt its products to the provision of real solutions that create direct results.

While the necessary diagnosis works for individual or family products, the prospect is used to create larger sales with high -performance companies and individuals. The idea of ​​the prospect works in a tandem with the idea of ​​a prospect of expensive minerals. The prospector will make contact with well -focused contacts, as well as the Golden Digger would focus on specific Greeks and Mountains.

Customer care and subsequent monitoring plus determining the value of the product are important components of the development of long -term brand value and customer loyalty. This is the version of the problem of the problem after the SELL. The company examines not only changing problems, but also about how to change its product to provide an even better solution.

SellingShining was criticized as a catch for the placement of the product. Such criticism has occurred because many companies advertise their products as a solution without passing through the numerous phases of good care for customers and relationships. Bosworth also said that the educational schemes he invented with the program mostly improved the company's best sales staff and had a negligible impact on the worst artists. This led him and the others concluded that good sale is mostly intuition.