What is subliminal advertising?
Subliminal advertising, also known as the subconscious of stimuli, is a form of advertising that uses fine images, sounds and content to try to influence the subconscious on purchases or find something that is attractive. Although there has been a lot of controversy over the years when it comes to its real use in advertising, subliminal advertising is something that the company as a whole has become accustomed to the onslaught of television, press, publications and the Internet. Consumers tend to easily influence by adding certain phrases, pictures, sounds and stimuli that advertisers spend millions of trial studios before the products even hit the shelf.
The first recognized use of subliminal advertising was before the 20th century, when barely noticeable visual and sound stimuli that affect consumers were introduced into marketing practices. Using a low level of barely audible music or sounds combined with an attractive man has shown that visual images increase the likelihood that consumers feel more comfortable and eventually buy. OnThe beginning of the middle of the 20th century was used by many main advertising companies subliminal advertising to create a generation of loyal customers.
In 1957, a social psychologist based in Michigan named James Vicary announced that he conducted a study that indicated the flashing images of the popular drink and popcorn displayed during the film that influenced the consumers' shopping habits. Vicary is attributed to the concept of subliminal advertising - a claim that caused the US Central Intelligence agency to write a complete report on this practice and caused the obvious subliminal advertising to 1958 until 1958.
The most common form of subliminal advertising involves adding fast flashes shown on a movie or a TV screen just before the show or while the movie is in the process. This is something most consumptionThe solers will not notice immediately, but may have an impact on their decision to buy drinks, food and goods at some point during the show. Another form of subliminal advertising is the gentle use of sounds at low level or music plays backwards that the human ear may not hear well, but can affect the subconscious mind. This is often referred to the camouflage in the music and film industry.
Whether subliminal messages are even used in advertising or other media are a controversial question. Many believe it is a myth. While some voluntarily admit that subliminal marketing is used to produce larger sales, others say it is a bad practice to which the advertising industry has frowned. However, market research still shows that good Number consumers acknowledge that subliminal advertising is a daily part of the advertising world and that it affects purchasing decisions for the vast majority of consumer populations.