What Is Subliminal Advertising?

Subliminal advertising is also known as "subliminal advertising." Ads with informational stimuli below the consumer's perception threshold. Because this type of advertising stimulus falls outside the consumer's perception threshold, its stimulus information can only be received by the subconscious, not by consumers' perception and processing at the conscious level. Advertisements that disseminate advertising messages that people who are intentionally designed and produced are not aware of, in order to achieve persuasive purposes such as influencing people's attitudes, and even purchasing behavior, can be regarded as subconscious advertisements. ^[1]

Subconscious advertising

Subliminal Advertising

Advertising actually uses consumers' subconscious consciousness to stimulate advertising. This is the advertising theory proposed by research expert Vicari. This theory states that consciously seeing is actually only part of the presentation of the eye. Vicari did his experiments at a movie theater in northern New Jersey. He asked his boss to prepare a special projector, which worked simultaneously during the "Picnic" movie. During the movie screening process

Sublime of absolute vodka

Subconscious advertising has been tried on some occasions. For example, the absolute vodka company claims "absolutely unconscious" in print ads, and the word "Absolute Vodka" in the advertisement is faintly visible on a close-up ice cube in a glass of beverage.