What is the connection between customer satisfaction and customer loyalty?
Customer satisfaction and customer loyalty are not the same, although there is a direct correlation between them. Customer satisfaction comes into play when the customer buys good or service from the company and has a positive experience. Customer loyalty is a factor when consumers return to the company because they are developing a relationship with a company or employees. Loyal customers are returning because they feel that they will get great products and will be treated with a certain level of respect. Customer satisfaction and loyalty to customers are connected because to become a faithful customer, there must be a person who must usually be a satisfied customer. Excellent prices and friendly staff will leave most customers happy. Implementing surveys can help businesses improve their level of satisfaction of customers.
A satisfied customer can become a faithful customer if employees take things to the next level. Selling aboutDborers should ask customers what they hope with the product, what specifications they are looking for and how much they want to spend. It is important that all employees in the company are informed about what every product can do. When the consumer visits a shop for the second time, he will probably be amazed if a business associate remembers his name. These are small things that hit customers into the loyal territory of the customer.
Customer satisfaction and customer loyalty are even more important in competing markets such as the food and beverage industry. For example, it is possible that there are 20 Italian restaurants or more in one city, which can make it difficult to find loyal customers. Restaurants that attract loyal customers probably have waiters who involve their patrons and can even handle regular desserts or cocktail from time to time. Some places have loyalty customers' programs that people can earn free food for repeated visits.
Chating clients is cheaper than marketing to attract new clients. Customer satisfaction and customer loyalty are the key to a company that will make the most of their marketing dollars. A faithful customer can be the best marketing tool that is doing business because it will spread positive news about the brand of others, whether in general conversations with friends or on the Internet. The best of all is that advertising generated by the customer is free for the company-malý bonus for providing the type of service that produces loyal, satisfied customers.