What is the relationship between personality and consumer behavior?

Consumer behavior is a term that refers to events that the consumer is doing on the market. This includes purchasing habits, purchasing formulas and brand decisions, among other things. The connection between the personality and the behavior of consumers is proven and clear. A specific personality of the consumer may have a deep effect on behavior, including which brand it buys, what types of marketing are appealing to it and when buying. It is important that companies have a solid understanding of the personality traits of their customers to determine the best way to place and enter their products. The study of this connection required cooperation over time between psychologists, sociologists, economists and traders. The results of these studies have always pointed to the correlation between the specific personality of Traits and the specific purchasing behavior.

Branding is one of the main areas in which it is important to understand the relationship between personality and consumers' behavior.Customers are more likely to buy brands they consider relevant to their lives. For example, a woman who is proud of saving money and economic decisions is likely to regularly buy a luxury brand of chocolate. On the other hand, a woman who believes that quality is more important than the price could be willing to pay the bonus for what she considers to be better chocolate. For this reason, a market survey study designed to detect brand efficiency often ask customers whether they believe that the brand is "for someone like them."

market position is another area in which personality and consumers are interconnected. For example, a dating service can best be launched on the market for a shy, confident person's pounding of the service as a safe, non -threatening way to test potential data without having to meet many people personally. However, if the service should be sold to a busy, outgoing professional, then it could be better placed as a time saving mechanismu.

Personality can even affect the decision on where and when to buy. Someone who does not like crowds could decide to shop early in the morning, late at night or only in small boutiques. This person could also decide to make as much shopping as possible, as well as someone who has an extremely demanding career and a limited time. However, a person who loves a shopping experience could prefer shopping malls or shopping centers over small shops and would usually choose items in person than to choose on the web.