What Is the Role of Corporate Culture?

The function of corporate culture is the "performance" and role of corporate culture. It is divided into internal and external functions. Internal function refers to the cultural function of corporate culture within its cultural community; external function refers to the role and function of corporate culture on the external environment.

Corporate culture function

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The function of corporate culture is the "performance" and role of corporate culture. It is divided into internal and external functions. Internal function refers to the cultural function of corporate culture within its cultural community; external function refers to the role and function of corporate culture on the external environment.

Such as the impact of corporate culture on human culture, the impact on various social strata and various roles, and the demonstration and impact on other group cultures. Obviously, the internal function is the basic function and main function of the corporate culture, and the external function is the derivative function and auxiliary function of the corporate culture.

Of course, with the rapid global development of the corporate culture community and its increasing strength and role, the more important the external function of corporate culture, the greater its research and discussion value. However, given the practicality of corporate management, this book only introduces the internal functions of corporate culture.

Chinese name

Corporate culture function

Guidance function

Corporate culture, as the common values and pursuits of employees, must have a strong appeal to employees. This appeal can guide employees to the goals of the enterprise. This function often exists in the early days of the formation of corporate culture, and guides employees to work hard to achieve corporate goals.

2. Specification (constraint) function

Corporate culture is an intangible, informal, non-mandatory and unwritten code of conduct that regulates and restricts employees. In a specific cultural atmosphere, people are psychologically balanced and satisfied because behaviors that conform to specific norms are recognized and praised. Conversely, there will be feelings of loss and frustration. Therefore, as a member of the organization, they will consciously obey the code of conduct determined according to the fundamental interests of all members, resulting in "herditary" behavior. This is the basis of the function of corporate culture norms (constraints).

3. Cohesion function

American scholar Katz Kahn believes that in the social system, it is mainly a psychological force rather than a biological force that unites individuals. The foundation of the social system is human attitudes, perceptions, beliefs, motivations, habits and expectations.

Corporate culture is to communicate the thoughts of people within the company in a number of subtle ways, so that members of the company, under the guidance of a unified mind, have a sense of "identity" and a sense of mission as a member of the company. . At the same time, under the influence of the corporate atmosphere, the members of the company will have a sense of pride in their job and a sense of belonging to the company through their own feelings. The formation of "a sense of identity", "mission", "pride", and "belonging" will enable employees to form a strong centripetal force for the enterprise in the subconscious.

4. Incentive function

The so-called motivation is to make the individual have a high emotional and aggressive effect through external stimulation. Scholars who study incentive theory have found that the most important motivating factor is that the motivated object feels that they are doing a good job. As to whether they are doing a good job with absolute standards, it does not matter.

In a cultural atmosphere under the guidance of the values of "Everyone is valued and respected", the contributions made by each member will be favored, appreciated by leaders and collectively praised. As a result, in this environment, any mentally sound member will be satisfied and encouraged, and at the same time aim at the next goal in order to further develop his personal talents, and start a new action with a strong fighting spirit. This is what is called "Nothing leads to success more than success."

The function of corporate culture is dual. This can be seen from two perspectives,

The first is that sound and excellent corporate culture traditions have a positive effect on the growth of the corporate culture community, and bad and pathological corporate culture traditions have hindered and disrupted the development of the corporate culture community.

The second is the normal corporate culture, and its functions may have two sides: a pioneering and innovative culture may be weak and inadequate, a pragmatic and realistic culture may be aggressive and not adventurous enough; adherence to the tradition of entrepreneurial culture may lead to disaster when the company enters stable development Shou Shou has become a cultural tradition, and the corporate culture will soon be transformed into a culture of obedience and even failure.

The duality of cultural functions fully shows the relativity of culture. The fineness of corporate culture tradition is limited by time, conditions and place, and there is no eternal perfect corporate culture. Therefore, in the aspects of corporate cultural engineering, cultural management, cultural innovation and even revolution, the duality of corporate cultural functions and cultural relativity must be fully taken into account.