What Is the Role of Ethics in Business Communication?

Corporate ethics refers to excessive pursuit of the so-called profit maximization. In the business activities of the company, it is a behavior that violates the interests of relevant parties and violates business ethics, such as insufficiency, abuse, bribery, bullying, self-defeating, etc. All exist to varying degrees. The question of who should observe ethics and ethics, which ethics and ethics, and how to abide by ethics and ethics in business activities has been written in front of the global academic and business world. ^[1]

Business ethics

The so-called corporate ethics concept was put forward by the United States in the 1970s. In recent years, Japan has also begun to study corporate ethics issues. However, China's awareness and research of business ethics is still in its infancy, and the connotation of business ethics is still lacking. Some people think that companies make money as the main goal, and ethics is pursued.

The content and theme of corporate ethics can be divided into internal and external parts:

Internal: labor ethics, work ethics, business ethics;

External: customer ethics, social ethics, social welfare.

1. Labor and management ethics between enterprises and employees: how mutual trust between labor and management, how harmonious relations between labor and management, ethical leadership and management, and vocational training (improving the quality of employees, including pre-employment training and on-the-job training)

2. Customer ethics between enterprises and customers:

The most important is service ethics. The characteristics of service include;

The core spirit of customer ethics: satisfying the needs of customers is the foundation of corporate survival. The customer is the protagonist of the company's operation and the important value of the company's existence.

3. Competitive ethics between enterprises and peers: non-cutting competition (vicious competition), spreading false rumors (black letters, malicious slander), vicious corner-seeking, stealing trade secrets ...

4. Shareholder ethics between enterprises and shareholders:

The most fundamental responsibility of an enterprise is to pursue profit. Therefore, the enterprise must actively operate and seek more profits in order to create more shareholders' rights.

Clearly and strictly divide the management right and ownership of the enterprise, so that professional managers can give full play to ensuring the freedom of operation of the company.

5. Social responsibility between business and society:

Enterprises are closely related to society, and they cannot operate independently of society. Take it from society, use it from society.

Attach importance to social welfare and improve corporate image.

Strive for a balance between corporate development and environmental protection.

6. Politics and business ethics between enterprises and governments: Government policies require the cooperation and support of the business community. Finance is one of the important industries for national economic development. Therefore, financial policies are the focus of government administration. Business entities must not only abide by the government Regulations must respond to and cooperate with the government's financial policies. ^[2]

Revealing Chinese Business Ethics

In addition to covering the theoretical foundations of western ethics, this book also includes the ethical phenomena of the Chinese society on both sides of the strait. Therefore, it is the world's first professional textbook on ethical issues in the East and West.

Focus on empirical research

The content of this book is mostly the essence of the author's empirical research. Through empirical research results such as questionnaires, the author reveals the arguments of each chapter in this book.

1. Graphic

2. There are dozens of pictures in the whole book, accompanied by text and real case descriptions, which really help to increase readers' interest in learning.

3 Reflect ethical phenomena in life

Each chapter in this book has "selected reading"-similar to a short article. These real little stories let us understand that ethics is not a serious and difficult issue. In fact, ethics is in our daily lives and behaviors.

Wu Chengfeng: A native of Taichung City, Taiwan Province, a PhD in Higher Education from Drake University, Iowa, USA, and a Dean and a full-time professor at the School of Management, Jingyi University, Taiwan. Visiting professors at Donghua University in China (since 1998) and Harbin Institute of Technology (since 2001). He has published more than 40 papers in cross-strait and international SSCI journals, and has long studied the theme of "management ethics" in organizations such as the public sector (government) and the private sector (business), and taught courses on "business ethics".