What is secret marketing?

, also known as the marketing of buzzing or slicing, is a secret marketing marketing approach that is used to attract customers' interest without realizing these consumers that they are subjected to marketing approach. This process relies strongly on the basics of viral marketing, a strategy that includes the spread of a word about good or service from one person to another. It seems that this approach is often somewhat low, has a large amount of direct connection with the product manufacturer, and may even include distributing free samples to target customers.

There are many examples of secret marketing today. One common approach is to involve the services of recognized public personalities such as an artist. The performers can then be seen by the general public using goods or services created by the company, but without a specific type of sales playground. Performers can offer a product sharing with OV of its social or business circles and can even offer opinions about the benefits derived fromUsing the product. This approach often works on the basis of a relationship that already exists among consumers and candidates. In this way, secret marketing has shown a relatively consistent ability to produce sale over time.

Another example of secret marketing is the approval of certain goods or services to one individual who are part of its social network. This may include friends, family, collaborators, neighbors or anyone with whom the individual interacts from time to time. The idea is that at least a few of these contacts will be sufficiently interested in trying products for themselves. If they also consider the products beneficial, they will share buzzing or good news with people with whom regularly come into contact with. This secrecy to marketing can be extremely effective in terms of addressing consumers who tend to be on their guard when it comes to calfVizer ads, e -mail requests or splashing ads in magazines and newspapers.

One of the advantages of secret marketing is that it can be an extremely cost -effective way to reach consumers. Assuming the effort is properly launched and the products are of high quality and considered available, the potential of this strategy is virtually unlimited. Since secret marketing strongly relies on relationships and establishing trust between people, it is able to reach consumers who do not have to be easily influenced by more aggressive and conventional methods.

As well as any marketing strategy can be misused by secret marketing. When this happens, this process is often referred to as bait cockroaches . In principle, this means that the efforts to bring consumers have been developed to make this product popular by creating the product Appear to be something that is not. This may include an overvaluation of the product attributes or the demands on its efficiency, which is simply not supported by available evidence.