What is undifferentiated marketing?
undifferentiated marketing is a marketing strategy that works as if all consumers had similar tastes and motivation. Sometimes it is called mass marketing. There are clear advantages and disadvantages for undifferentiated marketing.
Most marketing falls into three main categories. Undertime marketing treats all consumers in the same way. Differentiated marketing includes the production of different marketing for specific market segments. Concentrated marketing focuses on all marketing on only one market segment.
Some differences between these types of marketing are questionable. In some definitions, differentiated marketing includes the same product, but is sold in different ways for different market segments. In other definitions, it can cover a company that develops the product variations to cover these different segments. One example would be a beverage company that developed a low -calorie version of its product to attract the health market.
Main benefitThe marketing is that it does not require so much focus and research to identify the taste of individual market sections. This may also mean that the company may be sure that it will not lack any potential consumers in its marketing. This strategy ensures that marketing addresses people who do not fall to the expected target market, but still would be interested in buying.
undifferentiated marketing may also be suitable for a product or service to be profitable based on the amount of sale rather than on a high designation or high price. This often applies to products that meet common needs such as food, clothing or transport. If it is done successfully, undifferentiated marketing can lead to the product is so well established that it dominates the market and even becomes synonymous with this market.
The main disadvantages of undifferentiated marketing are to lose focus and be unnecessary.Storage of marketing reports very general can be harder to resonate with customers. The product may seem more general and has fewer clear advantages over rivals in the same market.
If the product does not meet very general needs, undifferentiated marketing can also mean that a lot of money and effort is aimed at addressing a audience with a small or no interest in the product. One example would be an airline that sold only one class class and was sold on the basis of flights to resort destinations. This would probably be unsuccessful for trade leaflets who had different passengers on holiday. Also, it would not be possible to appeal to leaflets who wanted to serve "without healing", where the key prices were key.