What is a value migration?
Migration value is a type of marketing approach or strategy that focuses on the task of distinguishing what the customer needs, and then the development of a new product or adjusting the older product that meets these needs. This approach allows you to anticipate changes in customer needs and wishes and be prepared to meet these needs. In this process, the company is able to move or migrate to a newer way of business that maintains surgery relevant to what is happening on the market now and in the future.
Migration of value is associated with several benefits. Getting and maintaining a competitive advantage is one of the most common benefits of using this type of marketing strategy. By constantly thinking about where consumer requirements and preferences will move, it is possible to stay in front of competitors, sometimes take advantage of business opportunities and create the presence before others begin to notice the newly developing Avenue for Nicon. This type of value migration is particularly significant, toThe company is able to project the popularity of emerging technology soon and adapt its products to use in this new technology. An example would be paper companies that produced copying paper in the mid -20th century, but assumed the arrival of a desktop and home publishing and adapted their product lines to meet these needs before these markets actually began to grow.
Another advantage of value migration is the ability to use an established and trusted brand to enter new markets with relatively easily. Based on the trust of consumers in the brand, it is possible to attract attention on newer markets and successfully compete with developing companies in these markets. This is especially important when the demand for older products offered by business decreases due to changes in the disadvantages of the disadvantages tasty or the arrival of a new technology that makes older products outdated. This approachIt may mean that if the company was once known for the production of high -quality typewriters, creating a new line of netbooks and pocket devices carrying the same brand can increase the chances of capturing a significant amount of share in the market.
The value migration process can enable the use of opportunities that have not been viable in recent years. International air travel has prepared a journey to entertainment companies to create and provide opportunities such as music, movies or even rebroadcasts of television programs to passengers during an extended flight. Recently, adaptation of certain types of software to run on several different types of operating systems