What is the brand's association?

Brand Association is a connection created in consumers' minds between a given product or service and category in which it is classified. In his strongest Association of brands, people will lead people to ask for something from the brand with a general name for products in this category. For example, someone can write KOTEX® on the list of food instead of "sanitary flakes". Companies want to build the brand association as much as possible to gain market share. When companies develop their brands, they think about how they want to see their products perceived by consumers. A luxury car manufacturer would like people to think not only of "cars" when they see their products, but specifically about "luxury cars". Products with specific attributes. When public members want things in specific categories with specific attributes, the aim is for the brand to come to mind rather than a consumer looking for a generic product. Companies use a variety of marketing techniques to promote public membersVat your products with special properties from "refreshing" for soda to "reliable" for electronic equipment.

characteristics that people associate with the brands can be a powerful marketing tool. Brand Association tends to create ripple because more and more people are exposed to products and services. Over time, people who have not been extensively exposed to advertising can automatically apply for a given brand because they heard it and were exposed to the brand's ideas. Companies are also cautious to control the negative aspects of their image, because people tend to remember the negative impressions of brands and societies.

One problem that may appear with a very strong brand association is a general sign of generation. If people start to use the brand repeatedly as a general term for the category of products or services and do not force the brand ownerE can lose its trademark. Many terms used today as generics such as aspirin, zipper, thermos and escalator were once trademarks. Companies go to the border between building strong branded associations and "genericides" because the loss of trademark is known through general use.