What Does a Chief Cook Do?

Zhou Shaoning, President and CEO of Best Group ^[1] . Zhou Shaoning was born in Ningbo, China. He holds a bachelor's degree in electrical engineering from the City College of New York, a master's degree in engineering from Princeton University, and an MBA from Rutgers University. Zhou Shaoning studied at the Department of Computer Science and Engineering at Fudan University in Shanghai. Joined Google on October 25, 2005, responsible for Google s sales and channel business in China, and expanded Google s strategic partnership in the region. He officially left on December 31, 2006.

Zhou Shaoning

Join time

Mr. Zhou Shaoning joined Google on October 25, 2005 and is responsible for Google's sales and marketing in China

In an office of less than 20 square meters, Li Kaifu and Zhou Shaoning shared their desks. In the same room as them, there was also a recruiter from the United States. These three people's most important recent jobs are without him: recruitment. Since Google announced that it will set up the China Academy of Engineering in China and recruit at least 50 new people, they have received "tens of thousands of college student resumes and thousands of resumes of people who have worked."

Kai-fu Lee

This is a war. In addition to Google,

Although Li Kaifu's offer notice was 100% accepted, it was not the hardest part of his job. How to transplant Google's unique innovation culture to China will be the biggest challenge for Li Kaifu and Zhou Shaoning, two airborne soldiers who entered Google for only half a year. Internally, the essence of Google's culture is summarized as: equality, real-time, massive, and public interest. Equality means that all employees are not treated differently because of their titles; real-time means that the Internet is treated as a laboratory, and some items are immediately checked on the network and improved immediately after receiving feedback;

Although Zhou Shaoning, Google s global vice president and co-president of Greater China, the news of his departure was spread for more than a month. But the day before the news was officially announced, some Google engineers in China said they were unaware. "Maybe the marketing department will be clearer." Some Googlers said. However, at this time, Google officials have unified the calibre, saying that "Zhou Shaoning will continue to pursue new career development based on personal interests." The reason why Zhou himself left the media is that he always wanted to do something on his own, and it was more appropriate at the end of the year.

Zhou Shaoning's desk

In early October 2006, there were rumors in the industry that he would leave Google after the contract expires in November. However, the news was exposed in advance, which caused Zhou and Google to become passive in public opinion. Later, Google came forward to deny the rumor that Zhou will leave, and people familiar with the matter speculated that this may cause Zhou's departure time to be delayed. Until the morning of December 8, Google released official news, officially announcing that Zhou Shaoning, global vice president and co-president of Greater China, will formally resign on December 31.

On the morning of the same day, there was a "version" of the inside story of Zhou's departure, similar to the departure of former Yahoo China president Xie Wen, saying that a localization plan submitted to Google headquarters had been rejected. According to domestic media, the plan involved Google s China architecture design and marketing strategy, but the headquarters ultimately rejected the proposal because the strategy was too aggressive and could affect its overall brand image worldwide.

Google officially denied the rumor. An anonymous internet analyst believes that this rumored version is not necessarily reliable: "Google has established a non-direct marketing channel in China that is very different from the US market, a high-profile localized R & D team, and has taken Google's controversial Chinese name, what other global brand image to worry about? "

At the same time, a person familiar with the matter told Tencent Technology that the most direct reason for Zhou's departure was a major cooperation between Google and China Telecom a few months ago, and the "Cheng Jinjin" that was killed halfway was exactly what Google did in the global market. Number one rival Microsoft! In late September, China Telecom and Microsoft announced in Beijing that the two parties officially launched search service cooperation in the field of Internet services. Microsoft will provide Live Search services to more than 25 million broadband customers of China Telecom.

The brand launched by the two parties is the "114" query that is well known to the outside world. This convenience service that was originally used for telephone number query has since been reinvented. With the support of Microsoft technology, it can complete the basic functions of all Internet search tools. According to people familiar with the matter, the previous negotiations with China Telecom were first started by Google, but Microsoft "bid $ 5 million" with a bid more than $ 5 million. Earlier rumors said that Microsoft will pay China Telecom a guaranteed income of 21 million under the cooperation agreement, but the partners have declined to comment on these figures.

In the afternoon, some insiders of Microsoft acknowledged that Google had participated in the cooperation with China Telecom, but they said that the reason for Microsoft's victory was that it was more advantageous. A person in charge of Google China said that "the details of the business are not easy to disclose." However, a Google China spokesman firmly denied that Zhou had left due to the so-called "discussion" of the project. He said that after Zhou Shaoning's arrival, he "has made important contributions" in terms of cooperation and expansion of the company's business and the construction of localization teams. However, in fact, the cooperation between China Telecom and Microsoft can be called an overweight class. After the "transition" of more than 25 million users of China Telecom to Microsoft, it will undoubtedly greatly strengthen Microsoft's confidence in the Chinese search market. Google China, in accepting Tencent's technology connection, did not disclose the number of users currently in the Chinese market. However, the latest survey shows that there are currently about 120 million Internet users in China. Based on Google s 30% share of the Chinese search market, a 25 million user base is vital to Google. There are also people in the industry who believe that it is impossible for Zhou to leave because of a project. "There should be many reasons. This project is just a fuse."

Earlier, there were also speculations that Google officially entered the Chinese market for one year, and the obvious improvement in performance may be the main reason for Zhou to leave. Some people familiar with the matter said that one of the reasons for Zhou's departure was a discord with Li Kaifu, another Google s co-president of Greater China. It is worth noting that at present Google has not announced the information of Zhou Shaoning's successor, and Google has not commented on whether to continue to set up a joint presidential structure in China.

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