What Does a Food Manager Do?

Chen Shengbai, an earlier marketing manager of a foreign company, is currently the founder and managing director of Jiamei's Food Marketing Co., Ltd.

Chen Shengbai

(Founder, Managing Director, Food Company)

Right!

Chen Shengbai, an earlier marketing manager of a foreign company, is currently the founder and managing director of Jiamei's Food Marketing Co., Ltd.

Chinese name

Chen Shengbai

Job

Managing Director of Carmel Food Marketing Co., Ltd.

Founder and Managing Director of Carmel's Food Marketing Co., Ltd.

Marketing manager

Worked as a marketing manager for a foreign company earlier;

16 years of professional marketing experience;

Domestic senior brand management and

In the early 1990s, he worked for the internationally renowned 4A advertising companies-McCann Erickson Advertising Co., Ltd. and Ogilvy & Mather Advertising Co., Ltd., serving internationally renowned brands such as Nestlé and IBM. He has led the team to win multiple large-scale competitions, and led the team to successfully complete the marketing case of IBM's "Four Seas One Solution" in mainland China, and has accumulated rich advertising experience.

Chen Shengbai ^[1]

Since 1997, he has worked for Mars Corporation, one of the world's largest food companies. During his 7 years with Mars, he has been responsible for the marketing of Viagra Cat Food, Dove Chocolate, and Matisse Chocolate in China and Hong Kong. During his tenure, he built the Weijia cat food brand into China's first pet food brand, with a market share of 92%, and achieved an average annual market growth of more than 50% for 5 consecutive years. During the marketing of Dove Chocolate and Matthias Chocolate, they also achieved impressive results with an average annual growth rate of more than 35%.

He joined the Coca-Cola Olympic Department in 2006 and led marketing during the Beijing Olympics. Represented The Coca-Cola Company in the negotiation of market rights with the Beijing Olympic Organizing Committee, participated in the formulation of the Coca-Cola Olympic marketing strategy, organized and implemented a number of large consumer experience marketing activities and franchise marketing activities in Beijing, and has extensive experience in practical experience marketing. He is the author of the book "Marketing Victory" and for the first time put forward the concept of "integrated sponsored marketing". It is the first book in China to systematically explain the theory and practical operation of sponsored marketing, integrated marketing methods.

Since 2013, out of strong responsibility for the quality and safety of edible oils, he has co-founded the innovative edible oil company Jiamei's Food Company with his friends Li Guozhong and Wei Yanbin. In 2014, Camry s 3 Zero corn oil was brought to the market, providing consumers with high-quality corn oil products with zero genetic modification, zero chemical addition and zero cholesterol.

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