What does a group product manager do?
In most companies, it is responsible for the management and management of the product management team, which represents a specific group of products, responsible for management and management team management. Total responsibilities include research and development (research and development) of new and existing products, determining marketing and sales strategies of products and supervising these strategies. While the product manager is responsible for implementing the product strategy, GPM is responsible for deciding on the real strategy. This means that the group product manager owns full responsibility for strategy, success and failure for any product he represents. In the position, he devotes himself to a large amount of time asking questions and gaining a firm understanding of the unknown.
The daily activities of a group product manager differ. He or she spends enough time writing sales and marketing plans and at the same time coordinating these plans with the relevant departments.Kace of new market opportunities and the development of products that can effectively take advantage of these opportunities. GPM will cooperate with research and development to create product development plans, determine the required investment and identify the decision -making criteria for determining the development of the product.
Once the product is determined for development, the group product manager will work with all associated product managers to develop and launch the product on the market. Within this process, it will provide feedback, ensure timely completion of all set deadlines, and ensure that the product meets the market expectations and customer requirements. Group group manager, associated with the development of new products, will also coordinate the provision of all market knowledge it gains through personal research. In addition to coordinating the provision of such knowledge, GPM will have to collect and analyze this information to make KVAlified decisions on the direction of product development. Asking questions is a very own part of this process, especially in areas where GPM is unknown.
Since the launch of the product at all stages of the product life cycle, the product manager will coordinate and provide both product knowledge and in the market for sales and marketing activities. Customers are important in this process and GPM can spend a significant amount of time to engage customers and educate them about the product. Group product manager mostly oversees and ensures accurate implementation of the product strategy it has developed and, if necessary, contributes with practical experience and expertise.