What does a product specialist do?
The product specialist is responsible for managing the product during his life cycle. Many aspects of this life cycle are involved, including technical development, marketing and promotion, and also remain informed about the competitive position of the product. Product specialist can provide training to other employees or sellers as part of their work duties. It can also develop business plans related to product development and its growth potential.
In many ways, product specialists are subject to experts. They assimilate knowledge of the technical specifications and functions of the product line. The future development of the product proposal may fall within the scope of their work duties. In addition to the knowledge of the product itself, the overall knowledge of the category of products and competing products, including compensation, is acquired. Training materials can be developed and presented to customers or dealers.
Marketing and Promotion Product series is a vital part of the work of specialAlists of the product. It must be able to determine where the product is in its life cycle. If it is in the early stages of introduction or growth, a higher level of promotional effort will be needed. The distribution strategy may need to be evaluated, developed or changed in order to best provide the expected market needs.
not only does the product specialist do not like the short -term development of the product line; He or she is also considering his long -term development. In the formulation of a marketing strategy, the consideration could be devoted to the expected decline in sales by five years in advance. Potential technical improvements could be included in a long -term strategy or could be selected various suppliers to reduce production costs.
Product specialist can cooperate with the company's manufacturing plant manager or routing for the purpose of predicting production capacity. Data on expected sales in terms ofUnits, including seasonality or promotional incentives, would be shared to ensure that the stock level is sufficient. To obtain this type of data, a thorough analysis of market needs and behavior patterns would be performed.
Competition activity is carefully monitored by product specialists. They want to ensure that they respond strategically to losses in the market share and trends of product category and implement changes in their product strategies accordingly. If the product reaches the end of its life cycle and is in the phase of decline, it may be necessary to change the distribution channels to focus on the specialized market. When the main competitor introduces product improvements, such as a new flavor, a product specialist can propose countermeasures to determine that the company has sufficient resources to do so.