What Does a Sales Representative Do?

A sales representative is a position where a salesperson who sells products on behalf of an enterprise is called a sales representative. Its names are generally: salesperson, salesperson, salesperson, sales representative, sales representative, etc. Main responsibilities :. Sales of products, inheritance of manufacturing, distribution and consumption.

Sales Representative

A sales representative is a position where a salesperson who sells products on behalf of an enterprise is called a sales representative. Its name is generally:

Sales representatives hold the resources that channel dealers dream of.

For example, in the approval of special orders, sales representatives have the power to decide whether to approve three or four points for the channel. Even if higher approval authority is with higher-level managers, the sales representative is often the decisive role. Because senior managers have to deal with so many special orders every day, it is impossible to verify them one by one, and they mainly listen to the opinions of sales representatives. In the fierce competition of bayonet, the advantage of one or two points often determines whether you can take the order and whether you can make a profit.

In the sales of many large projects, whether the channel operator can get the full support of the manufacturer also often determines the success of the project. In the eyes of many customers, the most important manifestation of vendor support is, besides good prices, which channel vendors the manufacturer's sales representatives follow to visit him. Smart bosses know the truth, and how to make a good relationship with sales representatives has become a required course for many channel bosses.

Although manufacturers must comprehensively consider many factors in the evaluation of sales representatives, the most important indicator is undoubtedly the completion of sales tasks. From the perspective of many companies, as long as they can make good sales performance, they are a good sales representative, and they are often neglected to manage other aspects.

In fact, in many large enterprises, the management of sales representatives is very loose. A familiar sales representative told reporters: "Actually, I like travelling the most. Find a good hotel, make a few calls, approve a few lists, and be at ease. You can also throw good lists to trusted buddies. Good for yourself. "

Obviously, losing the power of monitoring often inflates the self-interest of sales representatives, and will definitely cause manufacturers' channel management to be deformed. This is a question that many manufacturers, especially the large manufacturers whose products occupy the dominant position in the market, should ponder deeply.

The sales representative's image requirements are relatively strict, both in dress, makeup and jewelry are more particular, otherwise it is disrespect to customers. There are usually several suits in their closets for different occasions. In short, they pay great attention to dress requirements.

The industry gap in sales post compensation is large, showing a clear hierarchical trend. The first level of salary is high-tech industry, automobile industry and real estate industry, the second level is pharmaceutical, hotel and food industry, while the daily chemical industry and home appliance industry retreat to the third level. The salary level of the previous level can basically reach about twice that of the next level.

The salary level of junior sales representatives is not high, and the average annual salary of the post is about 25,000 yuan. The salary of sales representatives with 1-2 years of sales experience has increased significantly, and the average annual salary of the post has exceeded 51,000. For some sales representatives with better sales performance, the salary level will greatly exceed this value. About 5% of sales representatives Annual cash income can exceed 100,000. The annual salary of sales representatives with 3-5 years of sales experience is even more impressive. Its annual salary can reach 92,000, and about 10% of sales representatives can earn more than 150,000.