What Is Involved in NGO Training?
Crisis management training is a professional course specifically set up around the topics of crisis management and crisis management to actively guide enterprises (government or related institutions) to prevent crises, effectively deal with crises, and grasp opportunities. The aim is to let the person in charge of the enterprise, general manager, head of the public relations department, head of the planning department and relevant managers of various departments master the systematic crisis management knowledge system, enhance the crisis public relations awareness, and calmly deal with various crisis situations, and deal with the crisis in a timely and effective manner. grab the chance.
Crisis management training
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- Crisis management training is a professional course specifically set up around the topics of crisis management and crisis management to actively guide enterprises (government or related institutions) to prevent crises, effectively deal with crises, and grasp opportunities. The aim is to let the person in charge of the enterprise, general manager, head of the public relations department, head of the planning department and relevant managers of various departments master the systematic crisis management knowledge system, enhance the crisis public relations awareness, and calmly deal with various crisis situations, and deal with the crisis in a timely and effective manner. grab the chance.
- At present, domestic crisis management training is mainly divided into two parts. One is the construction of crisis management disciplines that have emerged in colleges and universities in recent years; the other is related professional talents carried out by some public relations companies, planning companies, and consulting companies according to the needs of enterprises and markets. to cultivate. In the new media environment, crisis public relations incidents frequently occur, which has further stimulated the crisis management training market. The purpose of crisis management training is different from crisis management education. It is not only to further strengthen the crisis awareness of company leaders or employees, but more importantly to enable these people to master crisis management knowledge, improve crisis management skills, and face psychological crisis. Improve the ability of crisis management of the entire enterprise.
- Let companies learn from the crisis;
- Let enterprises master the basic methods of dealing with various crises;
- Let enterprises master a variety of practical crisis management solutions;
- In the post-crisis era, let enterprises learn how to deal with internal crisis;
- Establish a forward-thinking enterprise crisis management system in all aspects of business operation, so that the company enters a healthy development track!
- Modern society is a diverse and increasingly competitive society, and economic life is complex and changeable. Any enterprise is in an unpredictable environment, and the crisis affects the enterprise in many ways. Therefore, as an operator of an enterprise, it is necessary not only to have a sense of competition, but also to have a sense of crisis; not only must it have a sense of crisis management, but it must also master risk management. Concept and content, but also integrate these skills into daily responsibilities and actions, so that when their business or their own work is facing a crisis, they can calmly respond and win opportunities for survival. To manage crisis effectively, managers must understand the process of crisis formation. Crisis is a special situation caused by imbalances and chaos. The formation and development of corporate crisis can be roughly divided into four stages: incubation period, outbreak period, sequelae period, and resolution period. Correspondingly, the crisis management of an enterprise can be divided into three important stages: before the event (latency period), during the event (outbreak period), and after the event (sequelae period, resolution period).
- Effective crisis management requires:
- 1. Transfer or reduce the source, scope and impact of the crisis;
- 2. Improve the status of crisis management in advance;
- 3 Improve crisis management in the event;
- 4 Improve repair management to reduce the long-term damage caused by the crisis quickly and effectively.
Crisis Management Training
- A well-known expert in public relations management, chief consultant of the Crisis Public Relations (China) Assistance Center, 10 years of experience as a public relations manager of a multinational company, and 5 years of senior management practice in a Chinese private enterprise; Mr. Wang Shengsheng has long been dedicated to public relations communications, crisis management, and media Research and practice of strategies, public communication, and business management models, so as to absorb the concept of international crisis public relations, and break through the lack of traditional theories and cognition, to form a crisis public relations theory and coping strategies that are most in line with local enterprises and governments, and help Chinese companies resolve the crisis To prevent Chinese enterprises from taking precautions, to take advantage of risks and avoid harm, to turn dangers into safety, and to make Chinese enterprises go more stable and farther!
- Mr. Wang is one of the most respected crisis public relations experts in China's training industry, and is known as "the first person in China's crisis public relations". Mr. Wang Shengsheng is invited to give lectures in various parts of the country at the invitation of companies and governments. He has served the world's top 500 companies such as BP Petroleum, ABB, Siemens, McDonald's, SONY, Huntsman and Chinese domestic companies North China Pharmaceutical, China Construction Bank, China Southern Airlines , China Post, other NGOs include Sun Yat-sen University, South China University of Technology, Jinan University, Guangdong Chamber of Commerce and other organizations.
- Wang Shengsheng's main courses:
- "Crisis Ambush" Crisis Public Relations
- Crisis PR and Crisis Management
- Crisis PR and Media Response
- Crisis Public Relations and Government Image
- The Art of Communication Excellence
- "Spokesperson Practice Training"
- "Analysis of Typical Cases of China's Crisis Public Relations"
- "Strategy for Public Emergency Response"
- "How to Establish an Enterprise Crisis Prevention System", etc.
Crisis Management Training Cheng Zizhan
- Visiting professor of Henan Commercial College; Nationally renowned vocational trainer; Invited lecturer of Henan Broadcasting Station; Special lecturer of Bank Training Network and China Trainer Network; Senior lecturer specially invited by several training companies; Senior management consultant of several hotels; Macau beans Director of Administrative Training of the Fishing Chain Headquarters; has been called by many customers as "a truly effective and practical lecturer."
- Mr. Cheng has nearly 10 years of corporate practice, 6 years of corporate management work experience, and 5 years of corporate management consulting and training experience. He has held the positions of executive training director and director of human resources department of the Macau Doulao chain headquarters. , Personnel training, personnel assessment, performance management, etc., has accumulated a wealth of practical experience.
- In the course of the lecture, Mr. Cheng reflected the successful experiences and failed lessons of these enterprise management work in the form of cases in the course, shared discussions with the students, learned lessons, and gained experience.
- Cheng Zizhan Teacher Management Skills Courses
- "Middle Management Training"
- "Crisis Management Training"
- "Time Management Training"
- Leadership Training
- "Leadership Training"
- "Target Management Training"
- Executive Training
- "Executive Excellence Training"
- "Middle and Senior Executive Training"
- "Middle Management Skills Training"
- Efficient Execution and Leadership Training
- "Role Cognition Training for Middle Managers", etc.
- Vocational Training for Middle Managers
- "Middle Manager Responsibility Training"
- Excerpts from training customers:
- hotel business
- Jinghua Hotel Zhongshan (Four-star), Yuyao Hotel Zhejiang (Four-star), Guilin People's Restaurant, Guilin Longsheng Hotel (Three-star), Nanning Shishan Legend, Pingdingshan Wugang Hotel (Four-star), Xinyang Golden Sunshine, Zhoukou Xiangjiang Red, Shangqiu Yalong Bay Hotel, Macau Doulao National Large Chain Enterprise, Zhengzhou Jinding Hotel, Royal Garden Hotel (Four-Star), Kaifeng Golden Tax Hotel, Zhengzhou Chaozhou People, Zhengzhou Yipintang, Zhengzhou Dingyue Food, Home Inn, Zhengzhou No. 8 Mansion, Zhengzhou Yingcheng Xindi Hotel (four-star), etc.
- Financial sector
- Bank of China, China Construction Bank, Industrial and Commercial Bank of China, Guangfa Bank, Zhengzhou Bank, Pingdingshan Postal Savings, China Everbright Bank Luoyang Branch, Nanyang Rural Credit Cooperative, etc.
- Medical industry
- Henan Children's Hospital, Zhengzhou Skeletal Hospital, Jinan Eye Hospital, Hebi Chaoge Hospital, Henan Health People's Congress Pharmacy, Zhengzhou Huaren Hospital, Zhoukou People's Hospital, Yongcheng Hospital, Sunshine Pharmacy, etc.
- other industry
- Zhengzhou Dashang Xinmart, Suning Appliance, HP Computer, Haier Washing Machine, Zhengzhou Toyota 4S Store, Zhengzhou Yiyang Clothing Co., Ltd., Peacebird Clothing, Dusen Menswear, China Resources Vanguard, Henan Yuxin Logistics Co., Ltd., etc.
Crisis Management Training
- Lecturer of Fortune Global 500; Lecturer of Top Ten Gold Medals in Asia Pacific; Secretary-General of Enterprise Risk and Crisis Management Forum; Core Expert of Crisis Management Research Center of SASAC; Member of Expert Committee of President Club of Tsinghua University; Author of more than 100 newspapers, magazines and portals; President of Peking University, Tsinghua University, and many other colleges and universities.
- The training discs recorded by Mr. Ping Fan: "Crisis Management" and "Smart Business Model" are welcomed by the audience. He has long been committed to the research and practice of public relations communication, crisis management, media strategy, public communication and corporate business models. In order to absorb the international crisis public relations concept and break through the traditional theories and cognitions, we have formed a crisis public relations theory and coping strategies that are most in line with local enterprises and governments, helping Chinese companies to prevent problems before they happen, to avoid risks, and to turn dangers into safety!
- Ping Fan's teaching style:
- Consultative rather than simplistic, global vision of operations;
- Esoteric theories are popular, and scattered problems are systematic;
- Graphically dull text, localized speech expression;
- Systematic curriculum content: forward-looking, systematic, mainstream, practical;
- Refined curriculum: meticulous, delicate, refined, and profound;
- Diagnostic case teaching: personal, intuitive, collision, and reference.
- Courses taught by Mr. Ping Fan:
- "Re-crisis Management"
- Organizational Crisis Management
- Workplace Crisis Management
- Cyber Crisis Public Relations
- "Total Risk Management"
- Creating Miracles in Crisis
- Conflict Management and Effective Communication
- Crisis PR and Media Response
- "Spokespersons Practical Training"
- "Crisis PR and Government Image Building"
- Emergency Management and Emergency Management
- Eighteen Strategies for Crisis Management: Jiuyang + Jiuyin