What is a Clear Title?

Title (head, head), pronounced biotí, is a short sentence indicating the content of the article, work, etc. ^[1] Generally divided into general title, subtitle, subtitle As the saying goes: read the book first, read the skin first, read the newspaper first, and the title, the title can make the reader understand the main content and main purpose of the article.

[bio tí]

Title is article

Title production requirements

Title making

First, the carrier of network news is the hypertext page (Web page) of a news website, whose structure is different from that of a printed newspaper. On the homepage of a news website, news content is guided by a list of titles. Netizens need to click on the news title of interest and enter the corresponding link to view the news content. In this sense, the homepage structure of online news is similar to that of journals and magazines. However, hypertext links such as web pages are far more powerful in indexing and interaction. The homepage title list is an insurmountable entrance to the corresponding news (unless the Internet user has a specific address for a certain news), which is not like journals and magazines, which can be read without looking at the directory. This puts forward special requirements for the production of online news headlines.

Second, the headlines of news in print media can be long or short, can be made into a multi-layered structure of "quotation-main topic-sub-question", and can use a variety of rhetoric and layout beautification methods. The headlines of web news are generally based on the needs of the structural design of the web page and are restricted by the layout design. Generally, uniform fonts, sizes and colors must be used.

Third, a regular news website will update its online news almost every time, and the list of news titles on its home page will constantly change. This is a typical feature that is different from the static directory of journals and magazines. A piece of news that is read without attracting the attention of netizens is likely to be overwhelmed by constant updates. Some websites have also designed hotspot statistics. News with a high click rate will always float above the list of titles, which makes it easier to bury news that may be valuable but the title is not attractive.

Fourthly, although the headline serves as both a guide and an abstract, some major news is not enough just for the headline, and it is not easy to attract the attention of netizens. Many domestic news sites have begun to support RSS subscriptions, such as Xinhua.com, People.com, Sohu, Baidu, and Sina. Reading news through RSS can realize the title with a short news summary, which guides the reading of Internet users, which largely makes up for the lack of separation of online news articles.

Title making rules

1. Accurate expression avoids falsehood.

   As a reading guide, online news headlines must accurately summarize the main idea of the news subject. Some news websites are pursuing one-sided high click rates. They follow or copy the traditional tabloids to vulgar packaging of news. The news headlines are ridiculous. It will be offensive to netizens and readers will quickly lose.

2. Concentrate the essence.

   The pace of modern life is accelerating and the amount of information is expanding rapidly. Internet users must be selective in their access to news information. To ensure that netizens can quickly, clearly and accurately capture the core content of news, news headlines must concentrate the essence of the subject and show the most important and valuable content to netizens. Online news headlines are not a simple network of newspaper news headlines. They need to be re-created according to the needs of online communication. In addition to professional news websites, many print media have opened online versions on the Internet, but they often ignore the special requirements of headlines for online news, and make the news headlines of newspapers as link lists on the homepage.

3. Grasp the sight vividly.

   News headlines should show a dynamic, multi-purpose verbs and verbs. Impactful verbs can make the headlines concise and expressive, and firmly grasp the attention of netizens. Xinhua.com reported that the police used dog rights in the process of cleaning up undocumented dogs, and used four verbs in the 12-word title. Due to the structured design of the web page layout, the title can only be a single-line title, and the number of words is limited. Therefore, in a limited space, the headlines of online news must strive for words and words, and the titles that are vague and stacked are difficult to attract Internet users read.