What is a Cloud On Title?

A news title is a short text that summarizes or evaluates the news content before the content of the news text. Its size is larger than the text. Its role is to divide, organize, reveal, evaluate the news content, and attract readers to read.

Headlines

News headlines from

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Measured theoretically, in

According to a rough review of the 2006 "Gansu Geological and Mineral Resources" volume and several newspapers in 2007, there are also accurate, concise, and expressive headlines in the newspaper end:

(I) Meaning of News Title

Short text that usually prompts the news content before the body of the news, and the font size is usually larger than the body.

News headlines can be divided into real questions and imaginary questions according to the differences in performance methods and performance points. The main topic is narrative, which focuses on specific characters, actions, and events; the main topic is reasoning, which emphasizes principles, principles, and wishes. Questions can be used individually. Where realistic questions have made readers understand the meaning of news, editors no longer need to make false questions. If the title is a virtual title, it must be fully matched with the real title; otherwise, the reader cannot understand the specific content of the news only with the virtual title.

(B) the meaning of category questions

The Beijing News of the Qing Dynasty began to use a kind of dictionary-style headings, such as "Gongmen Bank Note", "Shangyi", "Zou Zhe", etc.

According to news books and expert scholars,

Prompt news content: The news headline prompts the reader with the most important and fresh content in the news in the most concise text.

Evaluation of news content: The headline not only introduces the news content concisely, but also evaluates the news content on behalf of the editorial department. A good news headline has a clear ideology, which can not only prompt the readers of the news content, but also help the reader understand the nature and meaning of the news content.

There are many ways to evaluate news content by headline:

1. Through the selection of news facts.

2. Evaluate by arranging news facts in different places in the headline.

3. Evaluate through direct comment on news facts.

4. Evaluation through specific narrative methods.

Attracting readers to read the news: When editing and making headlines, we must not only pay attention to prompting and evaluating news facts to the readers through the headlines, but also be good at attracting readers to read the news in vivid and beautiful forms. Therefore, whether the title expression is vivid and beautiful is also an aspect that attracts readers to read.

Organize and beautify the layout: The title not only can prompt and evaluate the important and fresh content of the news and attract readers to read the news, but can also organize similar manuscripts together to make the layout orderly, thus beautifying the layout of the newspaper .

First, the headline of the news is to report the facts. The biggest difference between a news title and a newsletter title is whether or not the facts of the news are marked. News is mainly to report recent and meaningful facts. It is concise and lively, and generally does not elaborate on the development process of things. This determines that news headlines focus on narrative, even

According to the structure of news headlines, there are two types: single and compound. A monolithic heading has only topics and no sub-questions. The topics can be one-line or two-line (also known as double topics). Compound questions have topics and supplementary questions, which include

Consistent news headlines

That is, the news title must be consistent with the news content. This agreement includes two implications

1. The facts suggested by the title should be consistent with the news content. Specifically, first, the facts written in the title should be in the news, not fiction. Second, the headline can choose a certain fact from the news, but this choice cannot ignore the whole picture of things and cannot distort the basic facts of the whole news.

2. The assertions in the title must be fully based in the news. The title can describe the news facts in detail, and can also summarize and make conclusions about the facts in the news. However, the generalization and conclusions must be based on sufficient news facts, and cannot be one-sided, exaggerated, or exaggerated.

Rhetorical use of news headlines

1. Parables-use the concrete, plain, and familiar things in real life to explain and describe those abstract, esoteric and rusty contents.

2, comparison-is to describe things as people.

3. BorrowingIt is to change the name instead of directly saying the name of the person or thing, but to use a name or thing closely related to it instead.

4. Quotation-is to write ready-made words such as poems, idioms, idioms, etc. into the title for narrative, lyric or argumentative.

5. Imitationrefers to imitating the style of a sentence and creating a word with opposite or similar meanings to obtain ironic and humorous rhetorical effects.

6. Contrastor control. It is to put two opposite and opposite things or the opposite and opposite aspects of one thing together to narrate, and to highlight the contrast in the title to make it more distinct.

7, duality-that is, use the same number of words, equivalent parts of speech, the same structure or similar two sentences to express related or opposite content.

8. RankingIt is to arrange three or more similarly structured words together to express the content of the same nature and scope, making the entire title powerful and powerful.

9, Qinlian-that is, to express another thing with the word .

10. Repeating-repeating the same word repeatedly to highlight the content and strengthen the tone.

11, Lianzhu-the word at the end of the previous sentence as the beginning of the next sentence.

12, puns-care about two different things with the same word, producing the effect of what is said here and intended.

13. Ironythat is, intentionally speaking irony, or ironing it, has humorous and funny characteristics, and is usually used for satire.

14. Asking questionsthat is, pretending to be doubtless in the text. Some answer, some don't answer. 15 Callapart from the reader and speak directly to a third party.

News headline making process

Generally have to go through the four steps of reading, fate, make a statement, and revise.

First, read the manuscript, that is, read the manuscript carefully, this is the first step in making the title. Read the introduction and the full text carefully to extract the most important and fresh content.

2. Destiny is the process of gestation and conception of the title content. The purpose is to extract the most newsworthy and socially meaningful facts from the news on the basis of reading the manuscript.

Thirdly, in the process of making the title, the content and expression of the title that has been determined at the fate stage are expressed in appropriate words. The title states that attention should be paid to explain the content in a simple way, easy to understand and vivid.

4. Trimming is the last procedure for making news headlines, and it is also an essential procedure. Only time allows editors to carefully scrutinize the title.

News headline production requirements

The articles are consistent, highlight the essence, accurate and clear, concise, easy to read and understand, and lively.

First, the title is consistent: the news title must be consistent with the news content. This agreement includes two implications

1. The facts suggested by the title should be consistent with the news content.

2. The assertion in the title must be fully based in the news.

Second, highlight the essence: 1 The highlights of the news as the writing content of the title. That is, the most newsworthy and socially significant facts in the news are written in the headline. 2 Put the highlights of the title in the subject.

3. Accurate and clear: The news must accurately propagate Marxism and the Party's various policies and policies. Therefore, the headline of the news must be realistic and accurate, and the position must be clear. Accurate ideology: The title must be accurate; the evaluation facts must be accurate; the words used must be accurate. Clear statement: It means that the facts in the title report have a clear tendency and the writing has feelings. Attitudes can be divided into positive, negative and neutral. The statement of the topic is mainly expressed through the choice of facts and words and the use of expressions in the narrative. The statement of the imaginary question is mainly expressed by argument.

4. Concise and concise: The concise and lively title allows readers to understand the meaning at a glance and is accepted by readers. To make the title concise and lively, you should: be good at omitting; refine the language; be good at using the relevance between the titles;

Fifth, lively: The title should tell the reader the essence of the news, but also pay attention to liveliness and attract readers in a beautiful form.

1. Use expressive things to express the content of the title, such as metaphor, comparison, and borrowing.

2. Use clever poems or imitating sentence styles to express the title content, such as quotations and imitations.

3. Use the various connections between words and sentences to express the content of the title, such as contrast, duality, parallelism, margin, repetition, linking.

4, clever use of multiple meanings of words to express news content, such as puns, irony.

5. Use clever questions and calls to express the content of the title, such as asking questions and calling.

If you want to correct the problems in the production of news headlines, and then produce concise and eye-catching news headlines that can attract readers to read in "three steps and five seconds", you must read a lot of classical literature and enhance your literary accomplishment; Read more news business books, and theoretically clarify the exact meaning of various news headlines; pay attention to browsing various newspapers to learn from others, for my use; be diligent in writing and good at using the brain, and strive to learn in practice and improve in practice; It is also necessary to emancipate the mind, change concepts, firmly establish a sense of innovation, and continuously cultivate the spirit of innovation.

As the saying goes, "It's good for half a year, it's half the question." A good title can arouse the reader's inner wave, stir the reader's heartstrings, magnetize the reader to read the news like a magnet, and can enhance the readability and artistic appeal of the article. Conversely, a bad headline may make a very valuable piece of news slip down from the reader's eyelids. Therefore, making a good news headline is not only the responsibility of an editor, but also the responsibility of a reporter and correspondent. Let's research and explore the techniques of making news headlines together to provide our newspapers with more, better and more attractive news headlines.