What Is a Current Coupon?

Coupons can reduce the price of a product and are a common consumer business promotion tool. Coupons can be printed on magazine inserts, attached to newspapers, attached to product packaging, or placed in stores for people to request, and can even be distributed on the street.

[yu huì quàn]

Coupons can reduce the price of a product and are a common consumer business promotion tool. Coupons can be printed on magazine inserts, attached to newspapers, attached to product packaging, or placed in stores for people to request, and can even be distributed on the street.

Chinese name

coupon

Foreign name

courtesy card, coupon

Pinyin

yu huì quàn

Homophonic

Cool Peng

"Coupon" originated in France in the late 1920s, but "coupon" was widely used and developed in the United States.

There was a reason for it at the time, as the original definition of coupons referred to 19th century paperwork while acting as a buyer

According to the media: electronic coupons , paper coupons, mobile coupons, bank card coupons.

Classified by use:

Cash vouchers-Consumers can use their cash to offset some cash

Experience vouchers-consumers can enjoy some services with coupons

Gift vouchers-consumers can receive designated gifts with coupons

Discount coupons-Consumers can enjoy consumption discounts with coupons

Special Coupons-Consumers holding coupons can purchase special merchandise

Redemption vouchers-Consumers can use vouchers to redeem designated products

Universal voucher-with all the above features

With more and more promotional merchants, consumers receive a wide variety of coupons. Traditional coupons, because of their single use function and low actual value, cannot be accumulated and are easy to forget the shortcomings of expiration, which can no longer meet the needs of consumers and businesses.

There are two types of coupons: go to the official website of the merchant, go to the comprehensive discount website.

The nature of coupons is actually a tool for stimulating consumption in the short term. It and points just constitute the basic tools for daily marketing. Consumers use coupons for self-evident purposes, of course, to save money. At the same time, invisible advertisements have also been made for businesses.

Compared to the limitations of paper media resources,

What should I do if the e-coupon is printed only in part?

General coupons can be printed on A4 paper. If your browser is not set to print, only a part of the coupon will be printed. For example, if the margin is too large or the coupon is printed vertically, it will only print a part ,How to do it?

"Print Preview" before the official printing, adjust the margins (in the IE browser menu "File" "Page Setup") and the print direction to ensure that the entire coupon can be printed on a single sheet of paper.

Right-click "Save Picture As" on the e-coupon to the desktop, then insert a text box in Word (Word menu "Insert" "Text Box" "Vertical"), and then insert in this text box Coupon (step: Word menu "Insert" "Picture" "From File"), adjust the text box and coupon to a suitable size and print.

Note: The purpose of inserting pictures in the text box is to allow the pictures to be moved to the desired position at will. Because the picture is directly inserted into the word, the default is left, which is not easy to move to the desired position. This is a trick for Word picture layout.

high cost

Gradually, merchants began to publish coupons through traditional print media such as newspapers and magazines, and used this to expand their brand awareness and visibility. It was like expanding the distribution of people to the areas covered by newspapers. However, this is not an effect-based billing model, with huge advertising costs ranging from a few thousand to as many as tens of thousands. Except for electrical appliances and furniture stores in hypermarkets, most merchants have tried to stay back a few times and have little interest.

Similarly, from a user experience perspective, after all, a small number of people carry magazines or newspapers for consumption. Most people cut off their favorite coupons when they see them, and then use them when they consume. However, the problem is that the time interval between the collection and consumption of coupons after cutting often makes more or less users lose them.

a fly in the ointment

The prosperity of the Internet at the end of the last century made the download channels of coupons like water. Merchants are gradually getting used to publishing coupons through their own portals or granting third-party life information websites in the form of printing and SMS downloading. By browsing the Internet, users can immediately obtain the coupon through these two methods and display it for offline consumption.

Of course, the shortcomings are that users cannot sit in the office or at home to browse coupons anytime, anywhere, nor can they hold a computer with Internet access to download coupons before spending.

One coupon is not easy

The birth of the terminal ^[2] should refer more to the concept of the subway vending machine. Place a terminal in a crowded place such as a subway or a shopping mall, and print coupons through the terminal in the form of an NFC proximity card. Often you can see a family of white-collar students line up to print coupons during mealtime. So the problems followed. First, the terminal's entry and maintenance requires certain costs, and these costs will be allocated to the merchants. Second, the time cost of queuing to print coupons will also be allocated to users, which greatly reduces customer satisfaction. Over time, the interests of businesses will be affected indirectly. ^[1]