What Is a Hard Market?
It is the end of the sales channel, the last "exit" of the manufacturer's product. It is responsible for the needs of the manufacturers, wholesalers, agents, distributors, and consumers of the affiliates.
Terminal market
Right!
- Chinese name
- Terminal market
- The terminal is divided into
- "Hard Terminal" and "Soft Terminal"
- "Hard terminal
- Facade advertising, posters
- "Soft Terminal"
- On-site promotions and prize sales
- It is the end of the sales channel, the last "exit" of the manufacturer's product. It is responsible for the needs of the manufacturers, wholesalers, agents, distributors, and consumers of the affiliates.
- Any product must be sold through the terminal market. If the terminal market of a manufacturing company is not doing well, the sales channel will be disconnected or even interrupted, and its products will not be able to achieve good sales. Therefore, "the terminal market will be the final decision". Whoever controls the terminal is the winner.
- What is an end market?
- Generally speaking, terminals are divided into "hard terminals" and "soft terminals":
- "Hard terminal" includes "product display and display, facade advertising, posters, hanging flags, display cabinets, packaging bags, etc."
- "Soft terminal" includes "word-of-mouth recommendations from sales clerks, on-site promotions, prize sales, distribution sales, etc."
- Good hard terminal facilities can improve the brand image and brand added value of the product, while forming a good buying atmosphere and increasing the desire of buyers.
- Compared with hard terminals, the work of soft terminals is more important and critical, and the difficulty is relatively greater. However, if there is no good implementation of soft terminals, most of the hard terminals are more difficult to implement and cannot play a good role.
- Whether it is a manufacturer or a distributor, while doing the terminal market, there is no doubt that they face the problem of high costs and expenses. Dealers such as: Guangzhou Cooperative Office, Shanghai Irvine, Shenzhen Dudu, Guangzhou Bangdu, etc. are very typical and well-known domestic chain terminals, because of their large area, large investment, and large costs.